2003
DOI: 10.1046/j.1540-6520.2003.00037.x
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SME Survey Methodology: Response Rates, Data Quality, and Cost Effectiveness

Abstract: Cost effective data collection is an important methodological issue for small and medium enterprise (SME) researchers. There is a generally held view that mail surveys are the most efficient means of collecting empirical data, despite the potential difficulties associated with low response rates. To enhance the usefulness of mail surveys, researchers have suggested a variety of strategies aimed at improving response rates. While previous studies have examined the effect on response rates of many of these strat… Show more

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Cited by 112 publications
(73 citation statements)
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References 35 publications
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“…Only one reminder was sent due to strict data privacy laws in Austria preventing us from implementing a wave of further reminders, in contrast to the recommendations of the Dillman (2000) protocol. Nevertheless, this response rate can be considered as quite good for an online survey in an SME context and compare favourably with extant studies using such a methodology (Ilieva et al, 2002; Bonometti and Tuang, 2006;Newby et al, 2003).In comparing our respondent firms with those of the overall population of Austrian SMEs, the number of family firms as well as the number of service firms within as well as typical firm size (see 8 was operationalized as the firm's responsiveness to customers and EO was operationalized in terms of its three chief components, namely, proactiveness, innovativeness, and risktaking. All scale items were scored using a Likert-type scale with response options from 1 ("do not agree") to 5 ("strongly agree"), with higher scores indicating higher levels of the construct in question.…”
supporting
confidence: 78%
“…Only one reminder was sent due to strict data privacy laws in Austria preventing us from implementing a wave of further reminders, in contrast to the recommendations of the Dillman (2000) protocol. Nevertheless, this response rate can be considered as quite good for an online survey in an SME context and compare favourably with extant studies using such a methodology (Ilieva et al, 2002; Bonometti and Tuang, 2006;Newby et al, 2003).In comparing our respondent firms with those of the overall population of Austrian SMEs, the number of family firms as well as the number of service firms within as well as typical firm size (see 8 was operationalized as the firm's responsiveness to customers and EO was operationalized in terms of its three chief components, namely, proactiveness, innovativeness, and risktaking. All scale items were scored using a Likert-type scale with response options from 1 ("do not agree") to 5 ("strongly agree"), with higher scores indicating higher levels of the construct in question.…”
supporting
confidence: 78%
“…This allows us to contribute to theoretical considerations on KIBS and draw inferences regarding the role of KIBS in RIS. Since the response rate is -particularly for SMEs -rather low (Newby et al,(2003) and CEOs in SMEs prefer human interaction rather than anonymous questionnaires (Bartholomew and Smith, 2006), we use a semi-structured questionnaire answered in personal discussions. Furthermore, we argue that conducting in-depth interviews with experts helps to establish a broader theoretical understanding than comparable quantitative approaches in this area (Eisenhardt, 1989;Eisenhardt and Graebner, 2007).…”
Section: Methodsmentioning
confidence: 99%
“…In total, 607 surveys were completed, for a response rate of 6.1 per cent, which compares favourably with other samples targeting top management team members using online surveys (Newby et al, 2003). We tested for the effects associated with nonresponse bias, but no differences were found between early (first-wave) and late (last-wave) respondents for any of the study's key variables (Kanuk and Berenson, 1975).…”
Section: Samplementioning
confidence: 99%