When starting up a new small or medium sized company, it is crucial to understand what the requirements are in terms of Information and communication technologies (ICT). Bentellis and Boufaïsa (2008) note that over the last twenty years the markets have been changing fast, which has led to the evolution of the business environment. In many instances companies cannot keep up with the change occurring in the ICT arena. Entering the market as a small competitor, you need to ensure that you implement ICT that will support your business strategies. This paper presents the findings of a qualitative research study done to determine how SMEs cope with the adoption of technology. The paper explores the typical problems and challenges faced by SMEs, within South Africa, with regard to ICT and propose a conceptual framework to support managers in their decision making on ICT implementation. As such, this framework supports them in choosing the relevant technology, as well as supporting them with the effective application of the chosen technologies.