SMEs Must Go Online—E-Commerce as an Escape Hatch for Resilience and Survivability

Costa, Joana; Castro, R

doi:10.3390/jtaer16070166

Cited by 81 publications

(64 citation statements)

References 77 publications

(149 reference statements)

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Furthermore, product promotion and marketing through the use of information technology and support of good governance will accelerate the recovery of tourism and SME business activities. E-commerce is a new paradigm that connects companies, consumers, and society through electronic transactions in order to reach global markets and increase the competitiveness of economic businesses [43,44]. Government policy is an important element in the development and sustainability of economic business in the tourism sector.…”

Section: Travel-business Stagnation and Sme Business Turbulencementioning

confidence: 99%

Travel-Business Stagnation and SME Business Turbulence in the Tourism Sector in the Era of the COVID-19 Pandemic

Surya

Hernita²,

Salim

et al. 2022

Sustainability

View full text Add to dashboard Cite

The COVID-19 pandemic, apart from having an impact on public health, has also caused the stagnation of travel-bureau businesses and the management of small and medium enterprises (SMEs) in the tourism sector. This study aims to analyze the COVID-19 pandemic as a determinant of travel-business stagnation and turbulence in small and medium enterprises (SMEs), the influence of human resources, business development, and product marketing on the productivity of the travel and SME business, the direct and indirect effects of business innovation, economic digitization, and the use of technology on business stability and economic-business sustainability. This study uses an explanatory sequential qualitative–quantitative approach. Data were obtained through observation, in-depth interviews, surveys, and documentation. This study is focused on assessing the efforts made by travel-agency-business actors and SMEs in responding and adapting to changes in the business environment, both internally and externally. Human resources, business development, and product marketing together affect the productivity of travel agents and SMEs with a coefficient of determination of 95.84%. Furthermore, business innovation, economic digitization, and the use of technology simultaneously affect business stability with a coefficient of determination of 63.8%, and business stability affects the sustainability of travel and SMEs with a coefficient of determination of 67.6%. This study recommends a strategy for travel-agency-business sustainability and the stability of SMEs’ economic-business management towards increasing economic growth in the North Toraja Regency, South Sulawesi, Indonesia.

show abstract

Section: Travel-business Stagnation and Sme Business Turbulencementioning

confidence: 99%

Travel-Business Stagnation and SME Business Turbulence in the Tourism Sector in the Era of the COVID-19 Pandemic

Surya

Hernita²,

Salim

et al. 2022

Sustainability

View full text Add to dashboard Cite

show abstract

“…The markets currently comprise notable changes in the game's rules and the key players. These changes create a significant mismatch between the digital future and existing traditional business models [43]. Many organizations identify such mismatch as a big to bridge gap in the business environment.…”

Section: Incremental Approaches For Radical Transformationsmentioning

confidence: 99%

Sustainability and the Digital transition: a literature review

Rosário¹,

Dias²

2022

Preprint

View full text Add to dashboard Cite

The digital transition processes have demonstrated an enormous capacity to develop and implement sustainable solutions, which allow solving several problems such as poverty, high rates of species extinction and lack of equal opportunity. However, little attention is paid to the connection between the digital transition and sustainability. Thus, a systematic review of the bibliometric literature was developed to fill this knowledge gap and demonstrate the potential contributions of the digital transition to environmental, economic and social sustainability aspects. In environmental sustainability, the digital transition involves the application of technologies such as AI, big data analytics, IoT, and mobile technologies that are used to develop and implement sustainability solutions in areas such as sustainable urban development, sustainable production and pollution control. In economic sustainability, emerging digital technologies can drive transformation into the more sustainable circular economy, the digital sharing economy, and establish sustainable manufacturing and infrastructure design. In the digital transition to social sustainability, the studies analyzed demonstrate the need for multidimensional policy perspectives to address the current digital divide. For effective management of the digital transition that achieves sustainability goals, the study discusses alternative approaches that include innovation through experimentation, and dynamic and sustainable advantages achievable through temporary benefits.

show abstract

“…Moreover, OPRs, especially in e-commerce, are used as a strategy for business sustainability and resilience [13]. In order to be sustainable and resilient, Muslim fashion designers must take into account e-commerce consumers' unstable behaviour [1], and avoid imitation.…”

Section: Introductionmentioning

confidence: 99%

Implementing Online Product Reviews and Muslim Fashion Innovation for Resilience during the New Normal in Indonesia

Nurcahyanie

Singgih

2022

Sustainability

View full text Add to dashboard Cite

The COVID-19 pandemic in Indonesia has harmed the fashion sector, particularly SMEs (small and medium-sized enterprises). In the wake of the epidemic, the Muslim Fashion Shop (MFS) sector has experienced a drop in sales. Therefore, developing innovative products and excellent customer approaches are critical to MFS resilience. This pandemic has additionally affected the shift from offline to online sales channels. Online sales features, referred to as online product reviews (OPRs), allow customers to leave comments or evaluations. OPRs are one of the sources of product feature information, and are a means of increasing valued for online consumers that some companies are currently underutilizing. In order to develop Muslim fashion designs, this project performed OPRs. The purpose of this study is to show the benefits of OPRs in the development of new Muslim fashion products in Indonesia in order to assist businesses in surviving in the new normal era. The first phase of OPR data collection at Shopee was carried out in five steps. OPR data were collected in Shopee using NVivo’s N-Capture QSR. The data obtained from phase one were needed in order to equalize perceptions and make corrections using the member check obtained data OPR method using Focus Group Discussion (FGD). The second phase consisted of eight steps. This phase sharpened the results of phase one using expert judgement word frequency analysis in NIVO. The third and final phase analysed the fashion industry’s new normal innovation approach. This research shows the usefulness of OPR data for the evolution of fashion design in Indonesia, among other findings. According to this study, companies’ expertise, experience, and design innovation are essential variables in a changing/disruptive marketplace. Ongoing research suggests utilizing OPRs to generate new design trends, high-quality products, and innovative tactics in order to sustain Muslim fashion business.

show abstract

SMEs Must Go Online—E-Commerce as an Escape Hatch for Resilience and Survivability

Cited by 81 publications

References 77 publications

Travel-Business Stagnation and SME Business Turbulence in the Tourism Sector in the Era of the COVID-19 Pandemic

Travel-Business Stagnation and SME Business Turbulence in the Tourism Sector in the Era of the COVID-19 Pandemic

Sustainability and the Digital transition: a literature review

Implementing Online Product Reviews and Muslim Fashion Innovation for Resilience during the New Normal in Indonesia

Contact Info

Product

Resources

About