“…Studies from the broader field of cancer prevention have demonstrated that accurate knowledge is a central component of effective health promotion (Finney Rutten, Meissner, Breen, Vernon, & Rimer, 2005), and this appears to hold true for smoking behavior as well. Research suggests that knowledge and beliefs about smoking are clinically relevant in that such factors may be associated with key behaviors such as cessation and intent to quit (Carosella, Ossip-Kline, Watt, & Podgorski, 2002;Cummings et al, 2004;Dillard, McCaul, & Klein, 2006;Kerr, Watson, Tolson, Lough, & Brown, 2006). These findings, coupled with the observation that overall reductions in smoking prevalence in the population tend to obscure tobacco-related morbidity and mortality that persists among certain ethnic/ racial minority populations (Ries et al, 2004) and those with lower socioeconomic status (CDC, 2004;Singh et al, 2003), suggest the need for better understanding of how knowledge of risks and endorsement of misinformation or myths about tobacco use vary by sociodemographic and geographic factors.…”