moking during pregnancy is the most significant modifiable risk factor linked to adverse pregnancy and long term health outcomes for both expecting mother and child. 1 Out of every ten Aboriginal and Torres Strait Islander women who smoke, only one successfully quits during pregnancy, 1 so smoking during pregnancy is a recognised factor in the current health, wellbeing and life expectancy inequalities experienced by Aboriginal and Torres Strait Islander people. 2 The higher prevalence of tobacco use among Aboriginal and Torres Strait Islander women during the perinatal period is directly linked to colonisation and other social determinants of health.Access to appropriate cessation supports, particularly in the primary care setting, is known to increase quitting rates in the general population. 3,4 Smoking cessation guidelines from the Royal Australian College of General Practitioners recommend integrating brief advice for all smokers during routine appointments, and follow-up for those making a quit attempt. This places health professionals in a key role in cessation care. 5 Behavioural support and counselling, coupled with first line pharmacotherapy (where appropriate) and follow-up, is recommended as best practice. 5 Among the general population, accessing and engaging with cessation support options, such as Quitline, can increase quitting success by 25% compared with pharmacotherapy alone. 6 Further, Australian health promotion initiatives have increased referrals to and uptake of cessation support services. 7 It is critical to recognise that current guidelines and recommendations for best practice smoking cessation draw on general population evidence, and do not always reflect the unique needs of Aboriginal and Torres Strait Islander people. There is new and emerging evidence for individualised support strategies, including mobile phone apps, 8 text message-based