Smoking Cessation Counseling for Pregnant Women Who Smoke: Scientific Basis for Practice for AWHONN's SUCCESS Project

Psychosocial and Spiritual Factors Associated With Smoking and Substance Use During Pregnancy in African American and White Low-Income Women

“…To better assess and assist women who smoke in pregnancy, it is vital to incorporate the quick and easy 5As approach in prenatal care ( Ask, Advise, Assess, Assist, Arrange ) (Fiore, Bailey, & Cohen, 2000) that are augmented with maternal support and stress‐relieving activities, especially for African American women and pregnancy‐specific self‐help materials, such as those available from the Smoke‐Free Families Web site, http://www.smokefreefamilies.org. (Albrecht et al, 2004) (Figure 1).…”

The SUCCESS Program for Smoking Cessation for Pregnant Women

“…Nearly 6 million American women become pregnant each year, approximately 20% to 35% of whom smoke. Of women who smoke and are pregnant, 38% report being heavy smokers, defined as 20 or more cigarettes per day (Albrecht et al, ).…”

Increasing Tobacco Quitline Calls from Pregnant African American Women: The “One Tiny Reason to Quit” Social Marketing Campaign

“…One was designed for low-income women throughout England 23 and the other was for Native American women in Arizona. 24 Although both campaigns increased quitline calls from pregnant smokers while ads ran, it was noted that the Arizona campaign was successful only when its ads were positive in tone. 25 Positive messages also were effective in a social marketing campaign that used print and face-to-face channels instead of electronic media to reach pregnant smokers in Stoke-on-Trent, England; evaluators of that campaign reported that it tripled quit rates.…”