Snapchat's disappearing messages: Balancing entertainment and privacy in digital communication

Abstract

Modern instant messaging platforms often default to permanent data retention, raising concerns about data privacy and users' ability to manage their digital artifacts. In contrast, emerging applications like Snapchat introduce ephemeral communication, where messages automatically vanish after being viewed. This paper investigates the motivations and experiences of users utilizing Snapchat's disappearing message feature. The study employs semi-structured interviews with young adults aged 18-24, who are active Snapchat users. Findings reveal that Snapchat's primary appeal lies in entertainment, creative expression, and maintaining casual relationships. While the disappearing feature contributes to privacy perceptions, users' trust in the feature's privacy protection is not absolute. The paper highlights the challenge of conducting task-oriented or deep conversations due to the ephemerality, emphasizing Snapchat's utility for informal and lighthearted interactions. Ultimately, the study underscores the importance of aligning user experiences with application design, providing insights for practitioners seeking to enhance user-centered product development in the evolving landscape of digital communication.