Sniff Before You Act: Exploration of Scent-Feature Associations for Designing Future Interactions

Brianza, Giada; Cornelio, Patricia; Maggioni, Emanuela; Obrist, Marianna

doi:10.1007/978-3-030-85616-8_17

Cited by 10 publications

(4 citation statements)

References 59 publications

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Section: Discussionmentioning

confidence: 62%

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Proceedings - The Eleventh International Symposium GRID 2022

2022

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It is my great pleasure to introduce You the research papers of the Eleventh Symposium on Graphic Engineering and Design.With this proceeding we continue the works of previous symposiums which have been held biennial since year 2002.We're delighted that this international symposium has once again gatered a great number of participants from many countries as it became a tradition over the past 20 years.The papers include the achievements of researches in the field of technology and scientific areas relevant to graphic technology and graphic design. Through the work of the symposium GRID we continued significant scientific cooperation with educational institutions all over the world. With them we are continuing good cooperation which is the driving force for the creation and display of new developments, both individual and common. I want to thank everyone who participated with their paper and presentation in the Symposium. Your contribution is significant for the improvement of the Symposium on Graphic Engineering and Design GRID 22. The research achievements presented here are also valuable to the scientific and professional community and are highly appreciated.

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Section: Discussionmentioning

confidence: 62%

“…Past research demonstrated that certain visual symbols can be paired with specific odors (Martino & Marks, 2000). According to Brianza et al (2021), lemon odor is associated with rough textures, while rose odor is associated with soft textures and rounded shapes.…”

Section: Introductionmentioning

confidence: 99%

Proceedings - The Eleventh International Symposium GRID 2022

2022

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“…For example, the lemon pattern was paired with a fresh smell, and the image of a rose was paired with a floral smell. The packaging design with the picture of a rose also contained a very soft texture which was found to be related to flower connotations in previous studies (Brianza et al, 2021). On the other hand, when the packaging presented odor-neutral objects (such as the human body or abstract shapes), the participants' responses were not uniform.…”

Section: Odor Associationsmentioning

confidence: 78%

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confidence: 99%

Exploring odor associations based on packaging visual elements

Kovačević¹,

Kupres²,

Šepat³

et al. 2022

Proceedings - The Eleventh International Symposium GRID 2022

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Previous studies have shown that packaging design can influence people’s expectations regarding product attributes. This study explored the role of packaging visual design in presenting a nonvisual attribute (i.e. odor) by investigating consumers’ responses to various graphic designs displayed on perfume packaging. Particularly, the aim was to examine how different visual elements (such as patterns, photographs and illustrations) influence product choices, preferences and odor associations. 136 people participated in the study, with approximately equal numbers of males and females. They were presented with 10 packaging samples. The samples were of the same shape and size but with different visual elements. The results of the experiment confirmed that participants associated highly recognizable objects with their specific odors. For example, a lemon pattern was paired with a fresh smell, and an image of a rose was paired with a floral smell. On the other hand, when packaging presented odor-neutral objects, the participants’ responses were not uniform. The design which was associated with the largest range of smells was the one with a photograph of a human body, which was paired with three different perfume types (namely, floral, woody and oriental). When data were split by gender, the results suggested that men had a preference for regular and sharp visual shapes. Another relevant finding is that perception of perfume packaging can be influenced by age. Young participants mostly preferred abstract visual shapes for perfume presentations. The results of the choice task indicated that young participants were more sensitive to variations in design than mature participants. Furthermore, they associated most of the packaging designs with more than one type of smell. The findings can be useful for successful perfume packaging design, especially when young consumers are the main target audience.

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Opportunities for Multisensory Mid-Air Interactions Featuring Ultrasound Haptic Feedback

Cornelio¹

2022

Ultrasound Mid-Air Haptics for Touchless Interfaces

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Sniff Before You Act: Exploration of Scent-Feature Associations for Designing Future Interactions

Cited by 10 publications

References 59 publications

Proceedings - The Eleventh International Symposium GRID 2022

Proceedings - The Eleventh International Symposium GRID 2022

Exploring odor associations based on packaging visual elements

Opportunities for Multisensory Mid-Air Interactions Featuring Ultrasound Haptic Feedback

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