Sniffing the mood for cooperation: Personality and odor induced affective states effects

Marchlewska, Marta; Czerniawska, Ewa; Oleksiak, Karolina

doi:10.1515/ppb-2016-0025

Cited by 1 publication

(1 citation statement)

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“…Sensory environmental cues enhance interpersonal dynamics, as well as pro-social, and cooperative behavior (Forgas, 1998). Experimental studies have found that pleasant ambient scents improved agreeableness and several measures of work cooperativity (Baron & Bronfen, 1994;Marchlewska et al, 2016). A familiar scent highly associated with cleanliness has even been shown to promote prosocial behaviors, such as reciprocating trust and charity (Liljenquist et al, 2010).…”

Section: Impacts Of Scent On Social Behaviormentioning

confidence: 99%

A three-factor benefits framework for understanding consumer preference for scented household products: psychological interactions and implications for future development

et al. 2022

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Humans have deliberately scented their environment for purpose or pleasure for millennia. In the contemporary marketplace most consumers prefer and purchase scented versions of common household products. However, the drivers of this consumer preference have not been elucidated. To explain the attraction to scent in household products we propose a novel three-factor framework, comprising functional benefits (malodor mitigation, base odor coverage, freshening), in-use experience benefits (cleanliness, efficacy, pleasure), and emotional benefits (increasing in confidence, mood and nostalgia). To support this framework, we present new data from a market research survey on US consumer purchasing habits and attitudes towards home cleaning, laundry, and air freshening products. Further substantiating our framework, a focused review of olfactory psychological science illustrating the central role of scent in cognition, wellbeing, motivated behavior, and social behavior, as well as sensory marketing research highlights the benefits and implications of scent in consumer household products. Based on our three-factor framework we go on to discuss the potential for scent to influence health and raise issues to consider (such as potential negative responding to fragranced products). We conclude by showcasing new opportunities for future research in olfactory science and on scented household products that can advance the positive impacts of scent.

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Section: Impacts Of Scent On Social Behaviormentioning

confidence: 99%

A three-factor benefits framework for understanding consumer preference for scented household products: psychological interactions and implications for future development

et al. 2022

View full text Add to dashboard Cite

show abstract

Sniffing the mood for cooperation: Personality and odor induced affective states effects

Abstract: Abstract:The paper explores situational and dispositional underpinnings of cooperative behavior. According to psychological research, cooperation is strongly related to affective states (Forgas, 1998) and personality dimensions (Volk, Thöni, & Ruigrok, 2011

Cited by 1 publication

References 34 publications

A three-factor benefits framework for understanding consumer preference for scented household products: psychological interactions and implications for future development

A three-factor benefits framework for understanding consumer preference for scented household products: psychological interactions and implications for future development

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