“…There are many paradigmatic approaches within the subdiscipline of African American communication (Jackson, 2000;Jackson, 2004b;Orbe, 1995), but the most prominent is Afrocentricity, which operates under the premise that Africans and African Americans should have their cultural and historical perspectives placed at the center, as opposed to the periphery of their life experiences (Asante, 1980). The metatheory also maintains that African American communication, behaviors, and Articulating the Heuristic Value of African American Communication Studies 239 other phenomena should be explored through a lens that mirrors African cultural norms, as opposed to Western ideologies, because viewing African experiences through a European lens ''often results in inaccurate, misleading and biased interpretations'' (Hamlet, 1998, p. xi).…”