NOx, COx, and volatile organic compounds (VOCs) widely exist in motor vehicle exhaust, coke oven flue gas, sintering flue gas, and pelletizing flue gas. Potassium species have an excellent promotion effect on various catalytic reactions for the treatment of these pollutants. This work reviews the promotion effects of potassium species on the reaction processes, including adsorption, desorption, the pathway and selectivity of reaction, recovery of active center, and effects on the properties of catalysts, including basicity, electron donor characteristics, redox property, active center, stability, and strong metal-to support interaction. The suggestions about how to improve the promotion effects of potassium species in various catalytic reactions are put forward, which involve controlling carriers, content, preparation methods and reaction conditions. The promotion effects of different alkali metals are also compared. The article number about commonly used active metals and promotion ways are also analyzed by bibliometric on NOx, COx, and VOCs. The promotion mechanism of potassium species on various reactions is similar; therefore, the application prospect of potassium species for the coupling control of multi-pollutants in industrial flue gas at low-temperature is described.