“…This approach also fails to recognize the massive socio-cultural change that a CE entails by transforming consumption and production structures based on materialism, convenience, and ownership to ones based on collaborative consumption, sharing economies and usevalue (Frenken, 2017;Hobson, 2019;Lazarevic and Valve, 2017;Pomponi and Moncaster, 2017). When some of those social and cultural topics are addressed in the literature, it is dominantly done through commercial approaches, such as new business models for the private sector rather than from the perspective of a transformative social and solidarity economy (with some notable exceptions such as Baruque-Ramos et al, 2017;Chaves Ávila and Monzón Campos, 2018;Gutberlet et al, 2017;Hobson and Lynch, 2016;Moreau et al, 2017;Schröder et al, 2019a). Yet this is a key topic as evidenced by the work of Kirchherr et al, (2018) which found that practitioners see cultural barriers as the main barriers to a CE transition.…”