“…Conformity and coping motives are less frequently reported, but are consistently and more strongly associated with alcohol problems compared to social and enhancement motives (Kuntsche et al, 2005). Motives mediate the effect of alcohol expectancies on use (Williams & Clark, 1998), the effect of social anxiety on negative alcohol consequences (Villarosa, Madson, Zeigler-Hill, Noble, & Morn, 2014), and the effect of bullying on drinking (Archimi & Kuntsche, 2014). Further, motives moderate the effect of ambivalence on drinking (Foster, et al, 2014) and the effect of posttraumatic stress disorder on drinking (Simpson, Stappenbeck, Luterek, Lehavot, & Kaysen, 2014).…”