“…The destination management literature shows that socioeconomic change has prompted an evolution toward shared governance models. “Collaborative” (Ansell & Gash, 2007) and “embedded governance” (Go & Trunfio, 2011) all relate to participatory decision making (Beritelli, 2011; Bramwell & Lane, 2011; Go, Trunfio, & Della Lucia, 2013; Laws, Richins, Agrusa, & Scott, 2011; Ruhanen, Scott, Ritchie, & Tkaczynski, 2010) leading to destination value cocreation (Cabiddu, Lui, & Piccoli, 2013). The socialization to “many” of the decision-making process requires that DMOs identify tools for supporting and managing destination stakeholder engagement; these may be weak (information, consultation), or strong (participation, cooperation; Plaza-Ubeda, de Burgos-Jiminez, & Carmona-Moreno, 2010).…”