“…Human capital, effective personnel management, attraction, and stimulation of employees in the field of business to invest in their scientific potential and R&D investment is of no less importance (Bila et al, 2020;Ievdokymov et al, 2020;Oliinyk, 2020;Gad & Yousif, 2021;Melnyk, 2021;Girdauskiene, 2022;Khushk, 2022, Ngcobo & Mhlanga, 2022Profiroiu et al, 2022;Rózsa et al, 2022;Skakane-Masango, 2023). Behavioural aspects of business -education collaboration in R&D investment impacts on its level too (Domokos & Baracskai, 2021;Isik, 2022;Saher et al, 2022;Oloveze et al, 2022;Paramasivan & Ravichandiran, 2022;Muchak & Magaiza, 2022).…”