2016
DOI: 10.1111/1467-954x.12388
|View full text |Cite
|
Sign up to set email alerts
|

Social class tensions, habitus and the advertising of Guinness

Abstract: Drawing from an Eliasian perspective we examine how an 'advertising subjectivity' became more firmly embedded within the bourgeois habitus. We explain how and why advertising slowly developed and expanded within a commercial organization despite initial opposition, ambivalence and even hostility from some of its bourgeois senior management towards the practice -the very social class sometimes identified with advertising's origins and advance. Our empirical case is based on Arthur Guinness & Sons Ltd, the Irish… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
1
1
1
1

Citation Types

0
4
0

Year Published

2017
2017
2023
2023

Publication Types

Select...
3
2

Relationship

1
4

Authors

Journals

citations
Cited by 5 publications
(4 citation statements)
references
References 22 publications
0
4
0
Order By: Relevance
“…Cultural consumption theory recognizes that goods not only have a utilitarian character but are also capable of carrying and communicating cultural meaning. Sometimes this is intentional and today we see many examples of brands consciously adopting positions in social issues to demonstrate "brand purpose" (Connolly, 2016). Advertisements deliberately contain various cultural messages through both verbal and visual symbols.…”
Section: ) Dark Beer and Spirits Of The Irish Patriarchymentioning
confidence: 99%
“…Cultural consumption theory recognizes that goods not only have a utilitarian character but are also capable of carrying and communicating cultural meaning. Sometimes this is intentional and today we see many examples of brands consciously adopting positions in social issues to demonstrate "brand purpose" (Connolly, 2016). Advertisements deliberately contain various cultural messages through both verbal and visual symbols.…”
Section: ) Dark Beer and Spirits Of The Irish Patriarchymentioning
confidence: 99%
“…As noted above the most fervent opposition to the direct advertising of Guinness products emanated from Edward Cecil Guinness. Central in understanding his feelings and behaviour in respect of advertising is the structure of dynamic class relations in Britain over the course of the nineteenth century (see Connolly & Dolan, ). By the 1850s increasing industrialisation in Britain, and trade and commerce connected with this, had facilitated an advance in the power chances of the bourgeoisie relative to the established aristocracy and gentry (Dunning & Sheard, ).…”
Section: The Landed Classes–bourgeoisie Figuration In Britainmentioning
confidence: 99%
“…We contend that a further manifestation of this insecurity was his reluctance to permit a more expansive and direct approach to advertising by the company that bore his name (see also Connolly & Dolan, ). Even by the early twentieth century, on the back of commercial pressures, when others comprising the board and the company more generally were advocating for more extensive promotional activity he sought to moderate it.…”
Section: Social Structure Social Rising and The Channel Of Fear: Thementioning
confidence: 99%
See 1 more Smart Citation