Social Commerce Adoption to Enhance SMEs Performance: Technology, Organization and Environment (TOE) Perspectives

Abstract

Currently, the shift in consumer behavior has led to an increase in the average value of purchase transactions. This is an opportunity for SMEs to take advantage of the digital space for business acceleration. This study aims to explore the technological, organizational, and environmental (TOE) framework as a driving factor technological adoption. Technological factors used in this study are the benefits obtained and utilized. Then, the organizational factors tested in this study are top management support and knowledge of IT/IS employees and the last environmental factor is customer pressure and competitive pressure. This study uses a quantitative approach and survey methods to 144 SMEs. The findings in this study are perceived advantage, top management support and customer pressure have positive effect on technology adoption and have an effect on SMEs performance both on financial performance and brand performance.

Leadership Communication and Implications For Acceptance of The Go-Biz Application By MSMEs Employees (Case Study: Bogor District)

“…Various studies have been conducted regarding the use of technology in MSMEs in various countries, such as research on the Technology Acceptance Model for the Adoption of Open Source-Based E-Accounting Information Systems for SMEs (Inayatulloh et al 2021), Success of Small and Medium Enterprises (SMEs): Use of Technology Actual in e-Marketplace Based on Technology Acceptance Model Analysis (Andarwati et al 2020), Model of e-Literacy Adoption and Performance of Women-Owned SMEs in Southwest Nigeria (Omiunu, 2019), and Adoption and Use of e-Business Among SME Owners African Women: An Analytical Study in Nigeria (Erumi-Esin & Heeks, 2015), Adoption of Social Commerce to Improve SME Performance: Technological, Organizational and Environmental Perspectives (Lina & Suwarni, 2022) .…”

Investigating Behavior Intention Toward S-Commerce Adoption by Small Businesses in Saudi Arabia

“…Such understanding is crucial for researchers to expand s-commerce research, and for decision-makers to further exploit the potential of s-commerce in empowering small businesses. The majority of s-commerce extant studies focused on the consumer's side, while fewer studies focused on the business's side, mainly investigating SMEs adoption (Abed, 2020;Abed et al, 2016;Ainin et al, 2015;Lina & Suwarni, 2022;Trawnih et al, 2023). The studies on small-scale businesses are comparatively underresearched, apart from very few nonempirical studies Al-Husain & Mirza, 2015;Alkhowaiter, 2016;Al-Qirim et al, 2022).…”