Social Commerce and Purchase Intention: A Brief Look at the Last Decade by Bibliometrics

Abstract

Over the last decade, the development of smartphones, social networking sites, and applications led to a rise in social commerce, a new way for companies and individuals to carry on a trade. The s-commerce trend is based mostly on information exchange and social connections, and their effect on users’ purchase intention. This study seeks to observe trends in the literature on social commerce while investigating its interplay with purchase intention using bibliometric analysis. This analysis is one of the best tools to summarize the research in the field and to designate the trends and future directions. However, to eliminate data duplication and the cleaning process, only the ScienceDirect database is used with “social commerce” and “purchase intention” as keywords, providing us with 71 studies for the period 2013–2022. This study sorts these articles according to the following bibliographic indicators: year of publication, journal with most published research, authors, language, keywords, and citation frequency. The general themes and methods of the papers in the database are also investigated to better cover the topic. This analysis provides insight for this line of research into purchase intention in social commerce.

An Intensive Spectrum for Intention Mining Analysis

“…Based on 1000 actual questions submitted to online search engine allowed to understand user's intentions, objectives and anticipated [25], an aim might be social when it is not about gathering information but about interacting with others, subjective when it is about gathering personal perspectives, or objective when it is about gathering factual facts. For [26] intent is purchasing intent. [27] defines intention as credibility and behavioural intention towards the reviewed product.…”

Pengaruh Brand Awareness Dan Perceived Quality Terhadap Purchase Intention

“…Purchase intention atau minat beli konsumen dapat diartikan sebagai hasrat dan keinginan konsumen untuk membeli suatu produk yang mengacu pada kecenderungan konsumen untuk membeli suatu merek atau mengambil tindakan terkait pembelian, yang diukur dengan tingkat kemungkinan konsumen melakukan pembelian [10]. Penting untuk dicatat bahwa purchase intention, mengubah purchase intention menjadi niat beli yang nyata adalah proses yang kompleks sebab tidak semua niat beli berakhir pada proses pembelian secara nyata [11]. Sebab, konsumen sering kali mempertimbangkan faktor-faktor seperti harga, kualitas, preferensi pribadi, pengalaman sebelumnya, serta pengaruh eksternal seperti promosi dan rekomendasi orang lain sebelum membuat keputusan pembelian [12].…”

Factors Affecting Social Commerce Intention: An Empirical Study on Social Media Platforms

“…The term social commerce was first mentioned by Yahoo in 2005 and refers to websites where people can share personal experiences, give each other advice, search for and then buy products and services (Wang & Zhang, 2012). In the last decade, the development of smartphones, social networks, and applications has led to an increase in social commerce (Dincer & Dincer, 2023;Paramita, 2023). Social commerce refers to the use of social media platforms to buy and sell products or services, combining the social elements of online interactions with the benefits of e-commerce.…”