Social commerce: Factors affecting customer repurchase and word-of-mouth intentions

Meilatinova, Nina

doi:10.1016/j.ijinfomgt.2020.102300

Cited by 160 publications

(131 citation statements)

References 74 publications

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“…In the process of social interaction, consumers can recommend and evaluate products, exchange shopping information, knowledge and opinions, as well as obtain opportunities to trade [71][72][73][74][75]. Clients in the foodservice market seem to tend to pay even more attention to online reviews because the full specifics of the service offer are not available before the point of consumption [72].…”

Section: S-commerce Development and Its Influence On E-consumer Behavior In The Foodservice Marketmentioning

confidence: 99%

“…In this regard, online reviews play an important role in reducing the risk related to market choices [76]. Online worth of mouth (WOM) is widely accepted as the most reliable and influential information to describe a dining experience [72,75,77]. Research on this issue noted that factors such as the source of the reviews, ratings level, and the number of reviews increase consumers' trust in online opinions [74].…”

Section: S-commerce Development and Its Influence On E-consumer Behavior In The Foodservice Marketmentioning

confidence: 99%

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Digital Consumers in the Foodservices Market

et al. 2021

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The dynamic development of e-commerce in the foodservice market has been observed in recent years (especially during the COVID-19 pandemic), both in Poland and in other countries. The purpose of the study was to determine the characteristics of e-foodservice customers, identify their motivations for ordering food online and the nutritional consequences of such actions, as well as recognize the influence of consumers’ s-commerce activity on their foodservice market behavior. The study was carried out using the CAWI method on a sample of 1018 adult Poles. With the use of cluster analysis, three consumer segments were distinguished: frequent e-commerce users (221), moderate users (400), and sporadic users (397). The results indicate that frequent users of e-commerce in the foodservice market are slightly more often young and educated men who work full-time, have a higher than average income, and live in a large or medium city. In their own opinions, frequent users are the most concerned about proper nutrition, but despite such declarations, their nutritional quality is inferior to other groups. Compared to other segments, they are the most socially active and show the greatest commitment to s-commerce activity, which influences their purchasing intentions and behaviors.

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Section: S-commerce Development and Its Influence On E-consumer Behavior In The Foodservice Marketmentioning

confidence: 99%

Section: S-commerce Development and Its Influence On E-consumer Behavior In The Foodservice Marketmentioning

confidence: 99%

Digital Consumers in the Foodservices Market

et al. 2021

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“…After that, PT (information search) has a positive influence directly on intention to purchase (Zhao et al, 2020;L.T.T. Tran, 2020;Tuncer, 2021) or post-purchase (N. Meilatinova, 2021). This indicates (O.…”

Section: Comparisons Between a Proposed Research Model And Previous Workmentioning

confidence: 99%

“…In addition, Zhao et al. (2020) , Lobel Trong Thuy (2020) , Meilatinova (2021) , and Tuncer (2021) have proposed the two separated factors which are quality and trust defined as two processes of need recognition and information search, respectively. These research papers have indicated that the quality will influence the trust using eWOM of influencers who have persuaded intention to purchase or post-purchase.…”

Section: Introductionmentioning

confidence: 99%

A retentive consumer behavior assessment model of the online purchase decision-making process

Petcharat

Leelasantitham

2021

Heliyon

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This is a PDF file of an article that has undergone enhancements after acceptance, such as the addition of a cover page and metadata, and formatting for readability, but it is not yet the definitive version of record. This version will undergo additional copyediting, typesetting and review before it is published in its final form, but we are providing this version to give early visibility of the article. Please note that, during the production process, errors may be discovered which could affect the content, and all legal disclaimers that apply to the journal pertain.

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“…The study conducted by the authors has confirmed the theoretical position that satisfaction is the main factor influencing repeat purchases. [10] In the research [11], the authors have assessed various possible factors influencing customers' repeated purchases in social e-commerce, including word-of-mouth (WOM) intentions. In particular, research has shown that trust and satisfaction influence customer behavior, including the intention to make repeated purchases, but the availability of information quality and a company's reputation are key factors that will affect trust and satisfaction.…”

Section: Related Workmentioning

confidence: 99%

E-Commerce Retail Customers Repurchase Factors Influencing Identification

Pekša

2021

ETR

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With the fast-paced technological development era and the importance of using the Internet in our daily lives, e-commerce as shopping no longer seems new or unusual. Regardless of type or size, companies are using e-commerce advantage to compete in the market. Each of these companies needs a circle of independent and loyal customers. When the customer is satisfied, he gives positive feedback about the company and makes a repeat purchase. In this way, he attracts new customers to the company and provides an independent income for the company. Certain factors influence the customer's attitude and behavior. It is essential to determine what influences their customers' choices when competing to earn profit in the market; the customer must be satisfied in order for him to want to make a repurchase. Repurchases from customers indicate a loyalty to the company. Customer loyalty can be the result of a company consistently meeting and exceeding its customer expectations. Customer loyalty can have a significant impact on business growth. To assess and identify the factors influencing customer satisfaction, they are identified and offered a conceptual reflection of the current situation and offer a conceptual model of Identification Causes and Effects of Customer Satisfaction Framework (IceCSF) in e-commerce retail.

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Social commerce: Factors affecting customer repurchase and word-of-mouth intentions

Cited by 160 publications

References 74 publications

Digital Consumers in the Foodservices Market

Digital Consumers in the Foodservices Market

A retentive consumer behavior assessment model of the online purchase decision-making process

E-Commerce Retail Customers Repurchase Factors Influencing Identification

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