Social commerce research: An integrated view

Zhou, Lina; Ping, Zhang; Zimmermann, Hans‐Dieter

doi:10.1016/j.elerap.2013.02.003

Cited by 361 publications

(215 citation statements)

References 12 publications

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“…Online retailers endeavor to take the advantage of social technologies and services to increase their businesses as social media has become freely accessible. More consumers view it as a source of information about companies, brands, products and services, even they can further share products and services in both online and offline marketplaces (Zhou, Zhang, & Zimmermann, 2013). A recent study…”

Section: Website Qualitymentioning

confidence: 99%

How social shopping retains customers? Capturing the essence of website quality and relationship quality

Hsu

Chen

Kumar

2016

Total Quality Management & Business Excellence

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Disclaimer UWE has obtained warranties from all depositors as to their title in the material deposited and as to their right to deposit such material. UWE makes no representation or warranties of commercial utility, title, or fitness for a particular purpose or any other warranty, express or implied in respect of any material deposited.UWE makes no representation that the use of the materials will not infringe any patent, copyright, trademark or other property or proprietary rights.UWE accepts no liability for any infringement of intellectual property rights in any material deposited but will remove such material from public view pending investigation in the event of an allegation of any such infringement. PLEASE SCROLL DOWN FOR TEXT.1 How social shopping retain customers? Capturing the essence of website quality and relationship quality Abstract Social shopping as a result of the advancement of social media applications is increasing considerably in e-commerce. As a consequence of the multi-faceted phenomenon of social shopping, website managers encounter a lot of challenges in providing their quality website experience to satisfy their customers' needs and in developing relationships among participants, and community. In short, providing excellent quality website experience is crucial to support online customers. Therefore, it is necessary to offer further theoretical conceptualizations as well as detailed empirical evidence for such phenomena in which social shopping are supported and enabled. Thus, this paper attempts to investigate the factors affecting purchase intention of social shopping including two constructs: website quality (i.e., system, information, and service quality) and relationship quality (i.e., satisfaction, commitment, and trust).Additionally we aim to identify the mediating roles of commitment and trust. The empirical results show that the perceived system and service quality are important antecedents of customer satisfaction, but not for the effect of perceived information quality on customer satisfaction. Furthermore, it shows that customer satisfaction significantly influences commitment, trust, and purchase intention, and trust in turn significantly affect commitment. Our empirical results confirm that commitment and trust partially mediate the relationship between satisfaction and purchase intention in social shopping context.

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Section: Website Qualitymentioning

confidence: 99%

How social shopping retains customers? Capturing the essence of website quality and relationship quality

Hsu

Chen

Kumar

2016

Total Quality Management & Business Excellence

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“…In recent years, as an emerging paradigm of ecommerce, social commerce has received increased attention from both scholars and practitioners [3,4]. However, social commerce has not yet been ambiguously defined.…”

Section: Social Commerce and Engagementmentioning

confidence: 99%

“…In this manner, the increasing popularity of SNS extends e-commerce to a new paradigm, called social commerce [2]. In social commerce, users can explore shopping opportunities and make informed purchases by engaging in online social interactions with their friends [1,3]. Although prior research provides ample evidence for the high potential of social commerce in generating significant revenue [2], social commerce business managers still encounter obstacles when implementing social commerce in practice.…”

Section: Introductionmentioning

confidence: 99%

“…For example, Kozinets [10] noted that online interactions in virtual community of consumption were based on shared interest in a specific commercial or social-related activities, which was considered as the earliest form of social commerce. In a broad sense, Zhou [3] indicated that social commerce involved the use of Internet-based media that allowed users to participate in all life cycle of products or services in both online and offline marketplaces. Overall, we define social commerce as a business model that integrates socialmediated and commercial-mediated online interactions in promoting product and service transactions in social media context.…”

Section: Social Commerce and Engagementmentioning

confidence: 99%

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How to Increase Users' Social Commerce Engagement? A Technology Attractiveness Model

Shen

Sun

et al. 2017

Proceedings of the 50th Hawaii International Conference on System Sciences (2017)

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“…Social commerce utilizes features that support people's participation in the marketing, selling, comparing, curating, buying, and sharing of products and services in online and offline marketplaces and communities (Zhou et al, 2013). The increasing attention and popularity gained by social media and social networking services over the past several years have brought new opportunities for e-commerce.…”

Section: Introductionmentioning

confidence: 99%

Website features that gave rise to social commerce: a historical analysis

Curty

Ping

2013

Electronic Commerce Research and Applications

Self Cite

160

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Social commerce is a form of commerce mediated by social media and social networking services (SNS)As a multifaceted phenomenon, social commerce can be studied from different angles and analyzed through the lens of various disciplines. This article examines website technical features to depict the transformation of e-commerce into social commerce. We first develop a conceptual framework to capture three emphases of e-commerce: transactional, relational and social. Then, we use the framework to conduct an historical analysis of the actual website screen captures for five top e-commerce companies since their websites were established. We were able to identify and classify a total of 174 emerging technical features. Our results show that: (1) all three emphases were expressed in the websites and have been reshaping their business and marketing strategies over the years; (2) there was a clear blooming of social features in 2007; and (3) there has been a significant effort to strengthen customer and merchant ties through relational features. Our findings signal that there still is room for further exploration of the social emphasis.

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Social commerce research: An integrated view

Cited by 361 publications

References 12 publications

How social shopping retains customers? Capturing the essence of website quality and relationship quality

How social shopping retains customers? Capturing the essence of website quality and relationship quality

How to Increase Users' Social Commerce Engagement? A Technology Attractiveness Model

Website features that gave rise to social commerce: a historical analysis

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