Social Communication and Modern Opinion Leaders – Youtube Bloggers

Terskikh, Marina V.

doi:10.1051/shsconf/20185001180

Cited by 1 publication

(1 citation statement)

References 7 publications

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“…Research in this area is valued due to objective environmental factors significantly influencing an individual's current psycho-emotional state and mental health level in the long term [1,2]. Such actual ecological factors include the atomization of society and social isolation [3][4][5][6], the development of online communication with the inherent concept of "status," and the formation of social groups of "opinion leaders" [7,8]. The social groups of "opinion leaders" should be highlighted because, among young people, there is a focus on them in many instances when choosing the sphere of professional self-actualization.…”

Section: Introductionmentioning

confidence: 99%

Assessment of a Person's Social Success Through the Characteristics of Interpersonal Relationships in A Virtual Environment

Shevcov,

Ustin,

Popov

et al. 2023

OBM Neurobiol

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The sudden spread of the COVID-19 pandemic has convincingly proved the role of social networks in human life activity as an actor of interpersonal relations. The need for isolation and the limitation of face-to-face communication between people has significantly transformed the system of interpersonal connections through an extensive increase in social contacts in the virtual environment and the growing importance of online social services. In the study, we addressed the problem of diagnosing the indicator of social success of a personality, reflecting characteristics of its interpersonal relations in offline activity through the attributes of its virtual activity in social networks. The research was based on the methods of social network analysis and traditional ways of psychodiagnostics. Social networks were analyzed using social graphs - mathematical models that describe the characteristics of relationships between users in social networks through various metrics (friends, elements, edges, density, closeness centrality, degree centrality, clustering coefficient, etc.). The study aims to prove the predictive validity of social graph indicators as predictors of personality social success through correlations of graph characteristics reflecting the features of interpersonal relations of a social network user in a virtual environment with the socio-psychological hands of traditional psychodiagnostic tools. The study included 601 subjects. Data was collected using psychological questionnaires and personal profiles from the social network VKontakte. The results of the study showed correlations between several characteristics of social graphs (density, clustering coefficient, closeness centrality, etc.) and several indicators of psychodiagnostic techniques (Dominance index in relationships with others, Organizational abilities, Desire for people, Narcissism, etc.). The significant contribution of the research is to expand the methodological apparatus of psychological science and to open new methods of predicting interpersonal relations of personality through its activity in a virtual environment.

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