“…Rank effects have been observed for the evaluation of different entities, ranging from psychophysical stimuli (Parducci & Perrett, 1971) to cognitive and social quantities such as satisfaction with body image (Wedell, Santoyo, & Pettibone, 2005), wages (Brown, Gardner, Oswald, & Qian, 2008;Hagerty, 2000), health and well-being (Boyce, Brown, & Moore, 2010;Boyce & Wood, in press;Wood, Boyce, Moore, & Brown, 2012), gratitude (Wood, Brown, & Maltby, 2011), satisfaction with educational provision (Brown, Wood, Ogden, & Maltby, 2015), fairness of sentencing (Aldrovandi, Wood, & Brown, 2013), indebtedness (Aldrovandi, Wood, Maltby, & Brown, in press), and perception of health risks due to alcohol consumption (Wood, Brown, & Maltby, 2012). However, the implications of the rank-based models have not been explored within the literature on food evaluation or within the marketing and consumer research literature more generally (although see Niedrich et al, 2001;Niedrich et al, 2009).…”