2013
DOI: 10.1016/j.brainres.2013.01.030
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Social competition factor influences the neural response to rewards: An ERP study

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Cited by 6 publications
(4 citation statements)
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“…As bid values were linked to market value, participants may have been more invested in the outcomes of items that they appreciated were worth more. This tendency would echo the sunk cost effect, where emotional and cognitive effort is extended in situations of financial commitment (Zeng, Zhang, et al, 2013 ; Zeng, Zou, & Zhang, 2013b ). This would suggests that P300 component was sensitive to retail value as items of a higher retail price are more salient and engaging.…”
Section: Discussionmentioning
confidence: 99%
“…As bid values were linked to market value, participants may have been more invested in the outcomes of items that they appreciated were worth more. This tendency would echo the sunk cost effect, where emotional and cognitive effort is extended in situations of financial commitment (Zeng, Zhang, et al, 2013 ; Zeng, Zou, & Zhang, 2013b ). This would suggests that P300 component was sensitive to retail value as items of a higher retail price are more salient and engaging.…”
Section: Discussionmentioning
confidence: 99%
“…An important question is the mechanisms by which social contexts affects cognitive control performance in children. One possibility is that they increase the emotional and motivational aspects of the task, as suggested by greater emotional response than failing in a neutral condition in adults (Zeng, Zou, & Zhang, 2013).…”
Section: Discussionmentioning
confidence: 99%
“…Although several studies have investigated modulation of bidding behavior on performance of lottery contests or auction games ( Delgado et al, 2008 ; Zeng et al, 2013 ), to the best of our knowledge, few have yet been conducted on neural responses underlying group identity’s effect on bidding behavior in lottery contests. Here, we attempted to advance this issue by analyzing modulatory effects of experimentally created and enhanced group identity on subjects’ brain activity during a lottery contest game ( Tullock, 1980 ).…”
Section: Introductionmentioning
confidence: 99%