Social conditioning of purchasing decisions of 9-11 year-old consumers

Budzanowska-Drzewiecka, Małgorzata

doi:10.1362/147539211x589555

Cited by 3 publications

(1 citation statement)

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“…Adolescents' relative influence gradually takes over, especially due to their being more open to marketing messages than their parents. Further, parents tend to compensate for their lack of attention to their children by giving them more responsibility and authority (Budzanowska-Drzewiecka, 2011).…”

Section: Research Literature and Developing Hypothesesmentioning

confidence: 99%

Adolescent Influence on Family Purchasing Decisions: Research in Turkey

Kadıoğlu¹,

Şahin²,

Doğrul³

2017

EJBM

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The economic, social, and cultural changes in the modern world have made adolescents between the ages of 12 and 18 important influences on family purchasing decisions. No longer solely users of products and services, adolescents now influence purchasing decisions and have attracted the attention of marketers and researchers. The purpose of this study is to analyze changes in the influence of adolescents aged between 12 and 18 on family purchasing decisions depending on socio-economic and demographic factors. This study aims to determine whether changes occur regarding different product groups by establishing at which stage of the decision process adolescent influence predominates. To achieve this goal, a survey method was used as a data collection tool. Using the convenience sampling method, adolescents within the age range of 12 and 18 were interviewed in Mersin, Turkey. The research results indicate that the influence of adolescents on family purchasing decisions occurs at different stages and depends on the type of product to be purchased. The analysis further shows that adolescents' age, gender, and number of siblings, and the family's total income, the father's level of education, and the mother's employment status also affect adolescent influence on family purchasing decisions.

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Section: Research Literature and Developing Hypothesesmentioning

confidence: 99%

Adolescent Influence on Family Purchasing Decisions: Research in Turkey

Kadıoğlu¹,

Şahin²,

Doğrul³

2017

EJBM

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Influence of Family Structures on Pester Power and Purchase Outcomes-A Conceptual Framework

Anitha

Mohan

2016

Procedia Economics and Finance

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6-10 Yaş Araliğindaki̇ Çocuklarin Tüketi̇m Ve Tasarruf Alişkanliklarinin Ölçülmesi̇: Eski̇şehi̇r Örneği̇

Karamaşa

Altınırmak

Badurlar

et al. 2018

Karadeniz Uluslararası Bilimsel Dergi

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Consumption impacts individuals' decisions and the society in which they live positively or negatively as a result of consumption requirement. As each individual in the society has to consume, the concept of consumption affects the decisions and the society in which individuals live positively or negatively. As an individual develops, his/her decisions as a consumer continues to change. Therefore, while consumers are making decisions, they should be conscious about the responsibilities which the consumption decisions bring about. While trying to survive, consumers should act carefully in consuming indispensible materials which are also used by other people or living beings. The factors affecting consumption behavior includes; different personalities in which different behaviours and characters emerged at different ages and therefore purchased products and services are different, psychological factors that thesatisfaction and perception concepts are high and the social environment in which consumer is involved can be listed under three headings as the social factors that effect decision making process. The basic point considered in economic growth and development of countries is to increase the amount of savings. It is quite important to raise the saving consciousness and to encourage people to gain this in early This study is a part of Anadolu University Research Project number 1601E006.

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Social conditioning of purchasing decisions of 9-11 year-old consumers

Cited by 3 publications

References 0 publications

Adolescent Influence on Family Purchasing Decisions: Research in Turkey

Adolescent Influence on Family Purchasing Decisions: Research in Turkey

Influence of Family Structures on Pester Power and Purchase Outcomes-A Conceptual Framework

6-10 Yaş Araliğindaki̇ Çocuklarin Tüketi̇m Ve Tasarruf Alişkanliklarinin Ölçülmesi̇: Eski̇şehi̇r Örneği̇

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