Social CRM as a Business Strategy: Developing the Dynamic Capabilities of Micro and Small Businesses

Guimarães, Isabelle da Silva; Sousa, Gustavo Nogueira de; Jacob, Antônio F. L.; Lobato, Fábio Manoel França

doi:10.1007/978-3-031-04216-4_16

Cited by 1 publication

(1 citation statement)

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“…However, their survival and success are contingent upon their ability to navigate complex market dynamics and leverage their resources effectively (Syairozi & Rozaini, 2023). Technical expertise, encompassing specialized knowledge and skills, equips these businesses to develop and deploy innovative solutions, thereby enhancing their competitiveness (da Silva Guimarães et al, 2021). Moreover, a market-oriented approach enables them to align their offerings with evolving customer needs and preferences, fostering customer satisfaction and loyalty (Alika et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

Analysis of the Influence of Technical Expertise, Market Orientation, Social Capital, and Innovation on the Performance of Micro and Small Businesses in the Technology Sector

Manafe,

Rizani,

Purnawati

et al. 2024

IJBLE

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In today's rapidly evolving technology sector, the performance and sustainability of micro and small businesses hinge upon various factors, including technical expertise, market orientation, social capital, and innovation. Understanding the intricate interplay among these variables is crucial for devising effective strategies that foster growth and competitiveness within the industry. This research aims to explore the influence of technical expertise, market orientation, social capital, and innovation on the performance of micro and small businesses operating in the technology sector. Through empirical investigation and data analysis using Partial Least Squares Structural Equation Modeling (PLS SEM) with a sample of 100 businesses, this study sheds light on the relationships among these key factors and their implications for business success.

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Section: Introductionmentioning

confidence: 99%