Social Desirability Bias in Contingent Valuation Surveys Administered Through In-Person Interviews

Leggett, Christopher; Kleckner, Naomi S.; Boyle, Kevin J.; Dufield, John W.; Mitchell, Robert Cameron

doi:10.2307/3147300

Cited by 160 publications

(115 citation statements)

References 22 publications

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“…This strategy dictates that when one response is obtained, the next person to pass the survey point is requested to partake. It is acknowledged that the chosen research instrument is not ideal and social desirability biases that force people to report on the desired by the wider society, rather than personally preferred options (see, for instance, Leggett et al 2003;Nederhof 1985;Smith 2007) may have affected its outcome. Yet, its employment is deemed appropriate as the chosen survey format provided researchers with an opportunity to interfere and address any participant queries arising during the survey.…”

Section: Discussionmentioning

confidence: 99%

‘Nudging’ as an architect of more responsible consumer choice in food service provision: The role of restaurant menu design

Filimonau

Lemmer

Marshall

et al. 2017

Journal of Cleaner Production

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The sector of food service provision generates substantial environmental and societal impacts. Environmental impacts are particularly pronounced in terms of carbon footprint build-up while societal impacts are reflected in often unhealthy food choice. These impacts should be minimised to facilitate progress of the sector towards sustainability. A significant share of the negative impacts from food service provision is attributed to irresponsible consumer choice which needs to be architected and made more society-and climatebenign. Customer 'nudging' is an effective tool of consumer choice architecture and yet little research has examined its application within the context of private food service provision.This study set to better understand the determinants of consumer choice when dining out and how consumer choice could be reinforced to make it more benefitial from the sustainability viewpoint. To this end, the study reported on the outcome of a consumer survey conducted among visitors to a UK casual dining restaurant where menu design was employed as a customer 'nudging' tool. The survey demonstrated that, next to price, food provenance and nutritional value determined consumer choice when dining out. This information should therefore be displayed on restaurant menus to enable educated, and more environment-and society-benign, food choice. While presenting the food carbon values on a menu was well perceived, some skepticism attached to their prospective use as a determinant of consumer choice was recorded. Recommendations were made on the design of the industry and policy-making interventions required to enhance the public appeal of this menu item.

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Section: Discussionmentioning

confidence: 99%

‘Nudging’ as an architect of more responsible consumer choice in food service provision: The role of restaurant menu design

Filimonau

Lemmer

Marshall

et al. 2017

Journal of Cleaner Production

View full text Add to dashboard Cite

show abstract

“…However, in this survey, participants were not observed while answering the online questionnaire, which might lessen this effect (Leggett et al, 2003). Generalizing the results should be done with caution because the sample consisted of an unbalanced gender proportion.…”

Section: Study Limitationsmentioning

confidence: 99%

Intention to use a fully automated car: Attitudes and a priori acceptability

Payre

Cestac²,

Delhomme³

2014

Transportation Research Part F: Traffic Psychology and Behaviou

574

277

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If previous research studied acceptability of partially or highly automated driving, few of them focused on fully automated driving (FAD), including the ability to master longitudinal control, lateral control and maneuvers. The present study analyzes a priori acceptability, attitudes, personality traits and intention to use a fully automated vehicle.421 French drivers (153 males, M= 40.2 years, age range 19-73) answered an online questionnaire.68.1% of the sample a priori accepted FAD. Predictors of intention to use a fully automated car (R²= .671) were mainly attitudes, contextual acceptability and interest in impaired driving (i.e. the two components of FAD acceptability), followed by driving related sensation seeking, finally gender.FAD preferred use cases were on highways, in traffic congestion and for automatic parking.Furthermore, some drivers reported interest in impaired driving misuses, despite awareness of their responsibility for both the vehicle and the driving. These results are discussed regarding previous knowledge about acceptability of advanced driving assistance systems and consequences for the use of fully automated cars.

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“…This attitude-behavior gap implies that studies using non-behavioral constructs are limited in their ability to explain actual environmental behavior (Markowitz et al, 2012). Notably, one reason for the difference between stated environmental attitudes and behavior may be the social desirability bias (Leggett, Kleckner, Boyle, Dufield, & Mitchell, 2003), which often causes inaccurate reports on sensitive subjects such as eco-friendliness. Given this, ex post investigations of previous acts could yield more truthful answers and significantly increase the reliability of results (Kahneman, 2003), necessitating further research into behavioral environmentalism.…”

Section: Introductionmentioning

confidence: 99%

The Big Five personality traits as antecedents of eco-friendly tourist behavior

Kvasova

2015

Personality and Individual Differences

139

130

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a b s t r a c tThis article reports the findings of a study, conducted among 227 foreign tourists who visited Cyprus, that aimed to identify the relationships between the Big Five personality dimensions and tourists' environmentalism. Structural equation modeling revealed that Agreeableness, Conscientiousness, Extraversion, and Neuroticism are positively associated with pro-environmental tourist behavior. In contrast, no significant relationship was observed between Openness and ecological action.

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Social Desirability Bias in Contingent Valuation Surveys Administered Through In-Person Interviews

Cited by 160 publications

References 22 publications

‘Nudging’ as an architect of more responsible consumer choice in food service provision: The role of restaurant menu design

‘Nudging’ as an architect of more responsible consumer choice in food service provision: The role of restaurant menu design

Intention to use a fully automated car: Attitudes and a priori acceptability

The Big Five personality traits as antecedents of eco-friendly tourist behavior

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