The US Healthy People 2030 vision is "a society in which all people can achieve their full potential for health and well-being across the lifespan," 1 yet the US health care system and its financial underpinnings are not designed to meet the medical and social needs of patients and communities. 2 Using 2021 Medical Expenditure Panel Survey data, Mohan et al 3 found that social determinants of health (SDOH) were associated with health care expenditures by insurer. Lower educational attainment, economic insecurity, medical discrimination, and lower availability of parks were associated with higher expenditures. Mohan et al 3 conclude SDOH could be used by health insurers and policymakers to identify and control health care expenditures and advance health equity.Why, then, have health care industry efforts to address adverse SDOH been so limited? What policies could support and incentivize the health care industry to address SDOH sustainably at scale? Addressing adverse SDOH has great societal value for our nation's health and economic future, but the health care system's financing structure is not designed to maximize everyone's health. 1 The case for the health care industry addressing adverse SDOH is premised on 2 assumptions: that the health care system's goal is to maximize patient and community health and well-being and that the nation and health care system care about the health and well-being of all persons. Unfortunately, too often that is not the case.We would all be better served by a comprehensive paradigm, akin to the Indigenous approach, viewing health and well-being more holistically and incorporating SDOH and our relationship with land, sea, climate, and ecosystem. 1 Today's business case for payers, health insurance plans, and health care delivery organizations to address adverse SDOH is too weak. 1 Most health care systems work under rules and incentives that reward generating revenue from patients covered by higherpaying insurers, rather than caring for the entire community. When outcomes and quality of care are considered, institutions usually concentrate on traditional clinical performance metrics rewarded by payers, such as childhood immunization rates or diabetes control, rather than more holistic measures of community health and well-being, such as healthy days at school and work.