Social discounting in a symmetric giving and taking frame: An artifactual field experiment with young South African adults

Abstract

In the dictator game, the evidence that giving is equivalent to taking is mixed. The purpose of this study was to investigate framing effects (giving/taking) on social‐discounting rates among young African adults from an informal settlement in South Africa. Employing a within‐participant design, these young adults completed a series of incentivized dictator games with an isomorphically equivalent giving and taking frame at each of eight social distances. Altruism was measured by the social‐discounting rate, and framing effects were assessed using generalized linear regression. The study provides empirical evidence that prosocial behavior among young South African adults is subject to framing because exponential, hyperbolic, and q‐exponential social‐discounting rates in all instances were lower in the taking than in the giving frame. This difference may be the result of greater “egalitarianism” and “selflessness” elicited by the taking frame, which likely is a product of the experiment's particular social and economic field context. More comparative research is required to establish the working of specific mechanics of morality that may operate differently in diverse socioeconomic contexts, thus contributing to elucidating the heterogeneous nature of findings in this area of study.