Social enterprises in electronic markets: web localization or standardization

Benmamoun, Mamoun; Alhor, Hadi; Ascencio, Christine; Sim, Woojong

doi:10.1007/s12525-020-00430-7

Cited by 10 publications

(8 citation statements)

References 88 publications

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“…localization), e-commerce platforms have standardized layouts, processes and shipping management systems (i.e. standardization) (Alhorr et al, 2010;Benmamoun et al, 2020). Therefore, results for Chinese e-commerce platforms can be generalized to most of the other platforms across the world and thus for other online shopping festivals.…”

Section: Discussion and Theoretical Implicationsmentioning

confidence: 99%

Factors affecting customer satisfaction on online shopping holiday

Tzeng¹,

Ertz²,

Jo³

et al. 2021

MIP

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PurposeSingles' Day (SD) in China is the world's biggest online shopping event while consumer dissatisfaction is also on the rise. Both theory and practice need sharper insights to foster consumer satisfaction, but such knowledge remains sparse in the literature. The current study addresses this void by assessing the effects of online and offline retail service features on consumer satisfaction with SD.Design/methodology/approachA two-phase survey was implemented before and after the SD online shopping holiday, with 594 participants in China. Respondents were randomly selected from unique proprietary databases of merchants in the top-five online product categories in China.FindingsThe findings show that information quality, product quality and savings improve, but product return worsens, customer satisfaction with the online shopping holiday. However, good after-sale service can ease the product return process thereby boosting customer satisfaction.Originality/valueThis paper addresses a research void by studying effectiveness of retail service features on consumer satisfaction with online shopping festivals.

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Section: Discussion and Theoretical Implicationsmentioning

confidence: 99%

Factors affecting customer satisfaction on online shopping holiday

Tzeng¹,

Ertz²,

Jo³

et al. 2021

MIP

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“…They may go beyond our framework and study drivers or success of e-commerce firms' important and specific foreign market operation modes, e.g., foreign direct investments including local logistics or subsidiaries versus local online shops or platforms only (also via intermediary platforms, Samiee, 2020;Vermeulen & Barkema, 2002). Similarly, drivers or success of standardization versus adaptation of marketing offers and web services are interesting to study (e.g., Benmamoun et al, 2021), as those will be affected by the modes, experiences or market attractiveness over time for example. E-commerce firms will likely standardize some core marketing offerings and processes while other elements are likely to be adapted as they may drive performance differently across host countries.…”

Section: Limitations and Further Researchmentioning

confidence: 99%

Effects of Internationalization Rhythm and Speed on E-Commerce Firms’ Growth and the Role of Institutional Distances

Swoboda

Sinning

2022

Manag Int Rev

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In an increasingly digitalizing economy, e-commerce firms are known to internationalize faster and more irregularly than offline firms. However, it is important to analyze how e-commerce firms benefit from time-based internationalization decisions and whether they are still limited by institutional distances that are said to lose relevance, which we do not believe. We propose a theory-based framework to analyze the effects of e-commerce firms’ internationalization rhythm and speed on their sales growth. Importantly, we apply multilevel modeling with cross-level interactions to provide insights into the role of institutional moderators, i.e., regulative, normative, and cultural-cognitive distances. We use data from 228 e-commerce firms that are operating Europe’s leading online shops and 1702 market entries over 21 years. The results show that e-commerce firms exhibit stronger growth due to their irregular and fast internationalization process. However, this relationship changes depending on certain institutional distances, and different explanations regarding country-specific variances are provided. The findings have direct implications for managers interested in how online internationalization processes affect firm growth in light of the differing degrees of cross-country contextual differences among common institutions.

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“…the innovative use of the Web to cross borders and inform, communicate and transfer knowledge to international markets. Along these lines, Benmamoun et al (2021) focus on how social enterprises use the internet to internationalize. They find that social enterprises adopt a Web globalization strategy that differs profoundly from for-profit companies, not based on Web localization, i.e.…”

Section: Discussion Of the Resultsmentioning

confidence: 99%

Digital technologies and knowledge processes: new emerging strategies in international business. A systematic literature review

Massa,

Annosi,

Marchegiani

et al. 2023

JKM

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Purpose This study aims to focus on a key unanswered question about how digitalization and the knowledge processes it enables affect firms’ strategies in the international arena. Design/methodology/approach The authors conduct a systematic literature review of relevant theoretical and empirical studies covering over 20 years of research (from 2000 to 2023) and including 73 journal papers. Findings This review allows us to highlight a relationship between firms’ international strategies and the knowledge processes enabled by applying digital technologies. Specifically, the authors discuss the characteristics of patterns of knowledge flows and knowledge processes (their origin, the type of knowledge they carry on and their directionality) as determinants for the emergence of diverse international strategies embraced by single firms or by populations of firms within ecosystems, networks, global value chains or alliances. Originality/value Despite digital technologies constituting important antecedents and critical factors for the internationalization process, and international businesses in general, and operating cross borders implies the enactment of highly knowledge-intensive processes, current literature still fails to provide a holistic picture of how firms strategically use what they know and seek out what they do not know in the international environment, using the affordances of digital technologies.

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Social enterprises in electronic markets: web localization or standardization

Cited by 10 publications

References 88 publications

Factors affecting customer satisfaction on online shopping holiday

Factors affecting customer satisfaction on online shopping holiday

Effects of Internationalization Rhythm and Speed on E-Commerce Firms’ Growth and the Role of Institutional Distances

Digital technologies and knowledge processes: new emerging strategies in international business. A systematic literature review

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