This study explores how social enterprises create social and economic value through business models that support ex‐offenders. The work was motivated by a request for help from an entrepreneur wishing to establish a business that supports ex‐offender rehabilitation. The research explored five case organisations that already provided such support, analysing them through a business model framework. The case studies investigated the dual propositions of social and economic value created using various organisational forms, including private companies, charities, and a government body. Findings demonstrate how each organisation utilised under‐valued human resources to address social challenges while maintaining economic viability. The research contributes to social enterprise literature and practice, showing the integration of social and economic value creation, exploring the role of Mission, and explaining the reluctance of some organisations to engage in social value measurement. The findings offer insights to entrepreneurs seeking to sustainably deliver social impact.