“…This, in turn, may result in defying economic sustainability to fulfil the organizational social mission, and vice versa, leading to potential threats to growth (Kannothra, Manning, & Haigh, 2018), identity (Smith, Knapp, Barr, Stevens, & Cannatelli, 2010), social and economic performance (Battilana, Sengul, Pache, & Model, 2014;Stevens, Moray, & Bruneel, 2015), legitimacy (Battilana & Lee, 2014;Pache & Santos, 2012) and, ultimately, survival (Gras & Mendoza-Abarca, 2014;Tracey, Phillips, & Jarvis, 2011). At the same time, Moss et al (2011) show that social enterprises (SEs) have a higher social, collectivistic orientation than their commercial counterparts, whereas Bacq and Eddleston (2018) as well as Di Lorenzo and Scarlata (2019) show that the development of an economically oriented organizational mindset helps SEs to increase their social impact. SEs tend to rely on a linguistic, highly values-centered discourse to make sense of and convey what they do to the multitude of stakeholders they work with (Lee, Ramus, & Vaccaro, 2018).…”