“…An increasing number of firms that exist and operate outside or in parallel to the sport industry have started manifesting their social responsibility through sport (Djaballah, Hautbois and Desbordes, 2017). This often occurs by innovative approaches (Hayduk III, 2020;Pounder, 2019;Ratten and Ferreira, 2016) that foster entrepreneurship at local, national and international level (Baier-Fuentes et al, 2019;Crespo and Aurélio, 2020) as well as social entrepreneurship in and through sport (Ahonen and Persson, 2020;Miragaia et al, 2017). In other words, without necessarily restricting their initiatives in the local communities where they mainly reside, more and more firms see meaning in employing CSR through professional sports teams (Sheth and Babiak, 2010), sport federations (Zeimers et al, 2019), sports charities (Anagnostopoulos et al, 2017;Kolyperas et al, 2016), athletes (Tainsky and Babiak, 2011), or sporting events (Batty, Cuskelly and Toohey, 2016), not least at international level (Ratten, 2011).…”