Social Entrepreneurship Aspiration: Enhancing the Social Entrepreneurial Interest among Malaysian University Students

Wahid, Hariyaty Ab; Rahman, Rafiduraida Abdul; Mustaffa, Wan Salmuni Wan; Rahman, Roslan Abdul; Samsudin, Norsamsinar

doi:10.6007/ijarbss/v9-i1/5518

Cited by 5 publications

(3 citation statements)

References 12 publications

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“…Menurut penelitian Wahid et al, (2019) social media marketing berdampak langsung pada keputusan pembelian konsumen. Hal ini bertentangan dengan temuan penelitian oleh Dewi et al, (2021), yang menemukan bahwa pemasaran sosial media tidak banyak berdampak pada keputusan pembelian konsumen.…”

Section: Pendahuluanunclassified

Pengaruh Brand Image Dan Social Media Marketing Terhadap Keputusan Pembelian Pada Tiktok Shop

Adriana S. Lahus,

Ardy F. Lamatokan,

Herybertus S. Meot

et al. 2023

organize

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Tiktok adalah salah satu dari beberapa aplikasi belanja online yang dibuat sebagai hasil dari munculnya internet. Penelitian ini mencoba untuk mengidentifikasi pengaruh kepercayaan toko, pemasaran konten, dan persepsi merek terhadap keputusan pembelian Tiktok. Purposive sampling digunakan dalam metode penelitian kuantitatif ini, yaitu mengumpulkan data dari sampel sebanyak 142 responden dengan menggunakan kuesioner. Regresi berganda untuk menganalisis data. Temuan penelitian menunjukkan bahwa sementara pemasaran sosial media memiliki dampak yang menguntungkan dan signifikan terhadap perilaku pembelian dengan sig. nilai 0,000, citra merek memiliki pengaruh yang terlihat dengan nilai sig 0,006. Citra merek, pemasaran konten, dan kepercayaan toko semuanya berdampak pada pilihan pembelian pada saat yang sama atau pengaruh secara bersamaan

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Section: Pendahuluanunclassified

Pengaruh Brand Image Dan Social Media Marketing Terhadap Keputusan Pembelian Pada Tiktok Shop

Adriana S. Lahus,

Ardy F. Lamatokan,

Herybertus S. Meot

et al. 2023

organize

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“…The emerging trend has opened up many opportunities for educational institutions to improve their entrepreneurial programs (Wahid, Rahman, Mustaffa & Samsudin, 2019;Garcia-Gonzalez & Ramirez-Montoya, 2020). Concurrently, many other countries have also endeavoured to increase public awareness by introducing social entrepreneurship at a higher education level, as it could indirectly positively affect efforts to develop the national economy (Roslan, Hamid, Ijab & Bukhari, 2019).…”

Section: Introductionmentioning

confidence: 99%

Social Entrepreneurship in Higher Education Institutions in Malaysia: Conceptual Framework

Mohammad¹,

Asnawi²,

Ghazali³

et al. 2022

JCIS

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The implementation of educational policies is often related to entrepreneurs. Social entrepreneurship policies have become the newest phenomenon in Malaysia in the country's attempts to reduce and eradicate poverty. Until today, there is limited knowledge on how social entrepreneurship can become a catalyst for a community's economic advancement and closing the social gaps within the society. This paper aims to explain further and provide knowledge regarding social entrepreneurship as a strategy to enhance national higher education policies. Through extensive literature analysis, social entrepreneurship is placed within the context of higher education institutions in implementing ethical and moral values. This conceptual framework encompasses the concept of economic development, social development of a community, social entrepreneurship principles, the less fortunate, and the role of the suggested higher education institution. This paper will contribute to future literature regarding social entrepreneurship and can help the entrepreneurial system as they establish social enterprises based on real solutions for communities. The results of this research are expected to assist various parties, such as academics, policymakers, social entrepreneurs, government and private companies, and the community, in better understanding social entrepreneurship. It will also spread the impact of social entrepreneurship into the existing social entrepreneurial education system in Malaysia. Therefore, the discussions around the social entrepreneurship model will measure whether social entrepreneurship has been carried out to its fullest according to the fundamental concept of overcoming and helping solve social problems, exceptionally the less fortunate.

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“…However, Wahid et al (2019) and Kwairanga (2017) stated that one of the major problems in the implementation of business studies curriculum is obtaining teachers who are qualified in teaching all its components as a subject. All these constitute the problems that prompted the researcher to carry out this study to identify possible solutions using empirical evidence.…”

Section: Introductionmentioning

confidence: 99%

Perception of Business Educators and Students on Curriculum Implementation in Junior Secondary Schools in Adamawa State, Nigeria

Buba¹

2020

IBEJ

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This study aims to determine the perception of business educators and students on curriculum implementation in junior secondary schools in Adamawa state. The descriptive co-relational study design was adopted. The population of the study was 260 teachers and 384 students who were drawn by using simple random sampling technique from junior secondary schools across the five educational zones in Adamawa State. A structured questionnaire of 25 items was used to collect data, and the data collected were analysed using descriptive statistics and Pearson Product Moment Correlation. The study found a significant relationship between the methods of teaching business studies and students’ academic performance. Moreover, there was also a significant relationship between the quality/quantity of manpower and students’ academic performance. This study recommends teachers to attend in-service training, workshops, and seminars to update their knowledge on the new curriculum being designed. Additionally, the state government should engage the services of more business educators in the state as a matter of urgency.

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Social Entrepreneurship Aspiration: Enhancing the Social Entrepreneurial Interest among Malaysian University Students

Cited by 5 publications

References 12 publications

Pengaruh Brand Image Dan Social Media Marketing Terhadap Keputusan Pembelian Pada Tiktok Shop

Pengaruh Brand Image Dan Social Media Marketing Terhadap Keputusan Pembelian Pada Tiktok Shop

Social Entrepreneurship in Higher Education Institutions in Malaysia: Conceptual Framework

Perception of Business Educators and Students on Curriculum Implementation in Junior Secondary Schools in Adamawa State, Nigeria

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