Social factors and preference for quality cues: Towards a social construction of wine quality

Monaco, Grégory Lo; Codaccioni, Colomba

doi:10.1016/j.foodres.2020.109270

Cited by 5 publications

(7 citation statements)

References 44 publications

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“…In France, it is related to Champagne and substitute products -non-Champagne -from different origins, regions, and countries, and different types: representations linked to knowledge and ignorance regarding the product. This aspect highlights social standing and dominance related to wine consumption [33] and the proximity to wine culture. There are also differences concerning social status, more divergent in Brazil and convergent in France.…”

Section: Discussionmentioning

confidence: 99%

“…That is an anchoring process in which individuals give sense to a non-familiar object from preexisting knowledge [50,51,52]. The process is related to social representation origins and reinforces social position and sociability [33,96]. Brazilians in higher social positions have more knowledge about sparkling wine, and the French, about Champagne.…”

Section: Discussionmentioning

confidence: 99%

“…As a product, wine represents cultural and social distinction [2]. Drinking wine improves social relations [32] and has an elitist dimension, such as the maintenance of one's social status, as well as its differentiation and self-promotion [33]. For example, a woman in upward social mobility consumes more wine than women in her group of origin because wine is generally associated with affluence [34].…”

Section: Social Mobility and Sparkling Wine Consumptionmentioning

confidence: 99%

“…France is considered a traditional wine producing country, while Brazil a non-traditional wine producing country [38]. Wine has an "ideal" context of consumption [32,77] and may have an "ideal" label and bottle [78]; furthermore, it is an object of polemical representations and part of intergroup conflict, connected to social identity [5], represented as a product of social standing and affluence [20,33].…”

Section: Summary and Hypothesismentioning

confidence: 99%

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Social Mobility and the Social Representation of Sparkling Wine in Brazil and France

Araújo

Monaco

Bruch

2021

WEP

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Wine is a social object, established in the Old World and later migrated to the New World. Champagne is an internationally important and famous French sparkling wine, significantly present worldwide. Brazil, a New-World wine producer, has a recent but expanding history of sparkling wine production and consumption. As to its social aspect, this product has different representations and roles in both these countries. Therefore, this study aims to understand how culture and social status influence the organization of social representations associated with sparkling wines in Brazil and France. Thus, we used the Social Representation approach, a theory of knowledge and communication. For content collection, we carried out a verbal association task. Two hundred and thirteen Brazilians and one hundred ninety-eight French participants provided the first four words which came to mind after hearing four inducted words. The verbal associations were categorized using semantic contextualization. Then, we performed a Correspondence Factor Analysis. The results supported our hypothesis that culture, social status, and social origins all influence social representations associated with sparkling wine, revealing this kind of wine to be a product of social distinction and affluence.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: Social Mobility and Sparkling Wine Consumptionmentioning

confidence: 99%

Section: Summary and Hypothesismentioning

confidence: 99%

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Social Mobility and the Social Representation of Sparkling Wine in Brazil and France

Araújo

Monaco

Bruch

2021

WEP

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“…In food research, it is not uncommon to find relationships between individuals' sociodemographic characteristics and how they perceive different types of food (Farmery et al, 2018; Frehner et al, 2021; Khandpur et al, 2020; Kraus et al, 2017). For example, Lo Monaco et al (2020) noted that social factors affect how consumers perceive the quality of wines. However, considering coffee, these relationships have so far been little explored.…”

Section: Introductionmentioning

confidence: 99%

Coffee quality: Insights of Brazilian consumers from different sociodemographic levels combining modified Word Association and Maximum Difference Scaling (MaxDiff)

Soares

Filho

Pagani

et al. 2023

Journal of Sensory Studies

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The coffee market is dynamic and offers several products (e.g., powder, capsule, instant, and grain) distributed in different quality categories, such as traditional, extra strong, special, gourmet, and premium. However, despite the diversity of products, there is little information about how consumers with different sociodemographic characteristics perceive and idealize high‐quality coffees. This study used a modified Word Association task (n = 142) to determine the attributes of high‐quality coffee and the Maximum Difference Scale (n = 330) to organize the attributes concerning their importance between groups of consumers from different sociodemographic levels. Consumers considered flavor, aroma, and intensity as the most important attributes of high‐quality coffees, regardless of gender or socioeconomic class. In addition, price and sweetness were important attributes for class C consumers, while temperature and roasting were more important for class A.Practical ApplicationKnowing the specificities of coffee consumers allows the manufacturer to direct their products to different niches that perceive the product differently.

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A Structural Approach to Social Representations of Food and Beverages: Some Methods to Scientifically Study Lay Thinking

Monaco¹,

Codaccioni²,

Bonetto³

2023

Methods and Protocols in Food Science

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Social factors and preference for quality cues: Towards a social construction of wine quality

Cited by 5 publications

References 44 publications

Social Mobility and the Social Representation of Sparkling Wine in Brazil and France

Social Mobility and the Social Representation of Sparkling Wine in Brazil and France

Coffee quality: Insights of Brazilian consumers from different sociodemographic levels combining modified Word Association and Maximum Difference Scaling (MaxDiff)

A Structural Approach to Social Representations of Food and Beverages: Some Methods to Scientifically Study Lay Thinking

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