2022
DOI: 10.35484/ahss.2022(3-ii)39
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Social Identity Crisis in India: A Comparative Analysis of BJP Administrations

Abstract: This research examines the Hindutva synonymous with the Hindu nationalism, discusses its various aspects and explains its mainstreaming under the BJP or Bharatiya Janata Party-led Hindu nationalist governments through the lens of Social Identity theory. The paper aims at addressing the social identity crisis in modern Indian society, given the prevalence of Hindutva under the auspices of BJP. Additionally, it holistically highlights the role of the Vajpayee and Modi governments in propagating Hindutva in socia… Show more

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