2023
DOI: 10.19094/contextus.2023.83320
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Social immersion, spatial bricolage and entrepreneurship in the context of traditional communities

Gustavo Passos Fortes,
Cândido Vieira Borges Junior

Abstract: Entrepreneurship can be a way to improve life in traditional communities by seeking to harness the potential of the local culture. Social immersion helps learn the dynamics of entrepreneurship in community contexts by contributing to the understanding of the logic of embeddedness, identifying opportunities for collective actions through spatial bricolage. Thus, in the traditional community context, spatial bricolage shows possibilities for joint actions by the population that are in line with customs and tradi… Show more

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