Social influence in the adoption of digital consumer innovations for climate change

Vrain, Emilie; Wilson, Charlie; Kerr, Laurie; Wilson, Melanie

doi:10.1016/j.enpol.2022.112800

Cited by 25 publications

(11 citation statements)

References 72 publications

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“…In particular, farmers' consumption of diversified food items such as meat, eggs, and milk has placed higher demands on freshness and quality and safety, which has led to the development of fresh food e-commerce and other industries, which not only requires farmers to acquire Internet use to track the execution of orders, but also requires farmers to further improve their skills to access information on the storage, preparation, and after-sale of highly nutritious food (78,79). Farmers' Internet use is not only an important guarantee for improving the quality of their meals, but also an effective way for them to access information efficient, so the higher the degree of a farmer's dietary structure, the higher the degree of Internet use is required (80)(81)(82). Furthermore, although this paper controls for variables that may influence the upgrading of the dietary structure of farm households in the model setting, there may still be unobservable disturbances.…”

Section: Robustness Tests 421 Results Of the IV Regressionsmentioning

confidence: 99%

Does Internet use connect smallholder farmers to a healthy diet? Evidence from rural China

2023

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IntroductionUndernutrition and micronutrient malnutrition remain problems of significant magnitude among small-scale subsistence farmers, posing a serious threat to their health and well-being. Developing a healthy diet can effectively reduce this threat. Fortunately, the Internet can speed up the process.MethodsBased on survey data from 5,114 farm households in nine provinces in China, this study quantitatively assesses the impact of Internet use on the dietary quality of smallholder farmers using OLS regression models and PSM models.Results/Discussion(1) Internet use can significantly contribute to dietary diversity and dietary rationality among smallholder farmers, thus optimizing their dietary structure. (2) Internet use significantly increased the average consumption amounts of milk and its products (2.9 g), fruits (21.5 g), eggs (7.5 g), and vegetables (27.1 g), while also decreasing the intake of salts (1.5 g) and oil (3.8 g). (3) The pull of internet use to improve diet quality is more significant for smallholder households with lower levels of education, older heads of households, and higher household incomes. (4) A possible mechanism is that Internet use increases household income and information access skills of rural residents, thus improving their dietary quality. In summary, governments should further promote Internet penetration in rural areas for health purposes.

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Section: Robustness Tests 421 Results Of the IV Regressionsmentioning

confidence: 99%

Does Internet use connect smallholder farmers to a healthy diet? Evidence from rural China

2023

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“…Celebrities/influencers, friends/peers and word of mouth are examples of distinct social influences (Purohit and Arora, 2022; Tobon and García-Madariaga, 2021). Lian and Yen (2014) define social influence in online shopping as “The degree to which the users' peers expect them to use the new IT.” Adoption of digital consumer innovation has a social impact (Vrain et al , 2022). Fabbri (2022) proposed social influence as a proethical framework to improve human decision-making; however, Zerbini (2022) addressed it as a driver of consumer adoption of e-commerce.…”

Section: Literature Review and Conceptual Frameworkmentioning

confidence: 99%

Young consumer engagement at the bottom of pyramid: applying S-O-R framework in e-commerce context

Gupta,

Kumar,

Melese

2023

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Purpose This study aims to identify the key drivers of consumer engagement in e-commerce among young consumers at bottom-of-pyramid (BoP) markets and their impact on continued usage intention. Design/methodology/approach A cross-sectional research design was used to understand low-income customers’ engagement in e-commerce, specifically online shopping. The data for this study were collected from BoP customers in the Indian market. A conceptual model was proposed, and hypotheses were developed using the stimulus–organism–response (S-O-R) framework. For analysis, structural equation modeling was performed using AMOS 20.0 software to test the structural model. Findings The results of the study highlight that perceived importance, technology and infrastructure and social influence are key drivers of e-commerce at BoP customers. Key drivers have shown a significant positive impact on customer engagement which leads to continue usage intention of e-commerce. Furthermore, customer engagement has shown a strong relationship with continue usage intention of e-commerce. Practical implications This study indicates that young consumers’ engagement is important for e-commerce service providers to gain a market share. BoP markets offer immense opportunities to create, develop and sustain e-commerce firms for a long time, especially in India. Managers should recognize the potential of BoP markets, which can generate a huge demand for products and services on e-commerce platforms. Originality/value This study contributes both theoretically and empirically. Theoretically, this adds to the existing knowledge of customer engagement, especially in e-commerce and BoP market segment. Empirically, it tested the conceptual research model of low-income customer engagement in the e-commerce marketplace using the S-O-R framework. The study recommended practical implications for e-retailers/e-commerce service providers engaging BoP customers in a digitally connected and intensively competitive era.

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“…Thus, direct diffusion usually results in an S‐shaped diffusion curve, with a low rate of diffusion at the beginning and at the end (Boushey, 2010; Kern, 2000; Mitchell, 2018; Rogers, 2003). The significance of the neighbourhood effect has, however, seen a marked decline, since digitalisation has reduced the importance of spatial proximity for the diffusion of knowledge and ideas (Vrain et al., 2022). In the case of institutionalised diffusion, institutions provide individual states with information about the innovation from the outset.…”

Section: Exploring Policy Diffusion Policy Transfer and Policy Mobili...mentioning

confidence: 99%

Policy diffusion, policy transfer, and policy mobilities revisited: A call for more interdisciplinary approaches in human geography

Haupt

2023

Geography Compass

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Geographers and urban studies scholars tend to rely on policy mobilities approaches to explain processes of policy spread, whereas political scientists and public policy scholars usually draw on either policy diffusion or policy transfer. I challenge this widespread scholarly practice of selecting approaches based on the association with a certain discipline. Instead, first and foremost, the specific research aim(s) and question(s) should shape the choice of theoretical lens. Analytical or policy outcome‐oriented studies should rely on policy diffusion and policy transfer, while a policy mobilities approach is best suited for more (policy) critical analysis. The approaches can also complement each other to a certain degree. Analytical and policy outcome‐oriented approaches need a stronger critical perspective while policy mobilities scholars need to underpin their critique with constructive suggestions on how to improve established practices.

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Social influence in the adoption of digital consumer innovations for climate change

Cited by 25 publications

References 72 publications

Does Internet use connect smallholder farmers to a healthy diet? Evidence from rural China

Does Internet use connect smallholder farmers to a healthy diet? Evidence from rural China

Young consumer engagement at the bottom of pyramid: applying S-O-R framework in e-commerce context

Policy diffusion, policy transfer, and policy mobilities revisited: A call for more interdisciplinary approaches in human geography

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