“…However, some innovations can give rise to wider change and create value for the society such as social innovation (Murray et al, 2010). Over the last decade, social innovation has gained the attention of academicians and policy-makers, and has been studied in different disciplines (Grimm, Fox, Baines, & Albertson, 2013;Rüede & Lurtz, 2012;Osburg & Schmidpeter, 2013). Murray et al (2010) define social innovations as "new ideas (products, services, and models) that simultaneously meet social needs and create new social relationships or collaborations" (p. 3).…”