Social Laser: Media and Social Mobilization

Abstract

Media is obtaining a leading role in contemporary strategic communication, the development especially visible in the context of social-political and geopolitical conflicts. This study introduces an interdisciplinary theory of Social Laser and applies it in the analysis of social mobilization around the current militarized situation in Eastern Europe. We analyze quantitatively the content of three Swedish newspapers and qualitatively the related Facebook discussions. As demonstrated, social lasing has been employed as an instrument in information warfare. An “information tsunami” was generated by the Swedish national mass media at the outbreak of military events in March-May 2022. It shaped social dynamics on the related social media platform. The intensity of dissident actions increased when the information pressure subsided.