“…Such evidence is often strongest in laboratory or other captive contexts where experimental controls are most tractable to arrange, most importantly the provision of opportunities to learn from a model performing a novel action, contrasted with a no‐model control condition, and/or to learn from either of two models displaying different behaviors. However, in the service of better understanding the implications of such social learning in the natural lives of animals, a small but growing number of experiments following these and other designs have now been engineered in the more challenging circumstances of the wild, providing evidence of social learning in a range of primates (Gunhold, Massen, Schiel, Souto, & Bugnyar, ; Gunhold, Whiten, & Bugnyar, ; Kendal et al, ; Schnoell & Fichtel, ; Schnoell, Dittmann, & Fichtel, ; van de Waal & Bshary, ; van de Waal, Borgeaud & Whiten, ; van de Waal, Renevey, Favre, & Bshary, ) and other mammalian and avian species (Aplin et al, ; Slagsvold & Wiebe, ; Thornton & Clutton‐Brock, ). Additionally, new statistical techniques like social network diffusion analyses have offered complementary and compelling evidence for social learning in wild birds (Aplin et al, ), primates (Hobaiter, Poisot, Zuberbühler, Hoppitt, & Gruber, ) and cetaceans (Allen, Weinrich, Hoppitt, & Rendell, ).…”