Abstract:Aims: There is an increase in demand for the social environment regulations in the pharmaceutical companies, which is a crucial strategy issue in long-term planning due to the incidence of social influence. The influence of society over resource allocation and its control over innovation is all the perceptions of today's needs. This research aims to highlight the managerial issues faced by the pharmaceutical healthcare sector of Ukraine. Our study is unique as we have analyzed the whole pharmaceutical sector o… Show more
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