Social marketing and healthy eating: findings from young people in Greece

Kapetanaki, Ariadne Beatrice; Brennan, Ross; Caraher, Martin

doi:10.1007/s12208-013-0112-x

Cited by 18 publications

(13 citation statements)

References 75 publications

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“…What is more and more popular is the trend of the so-called healthy eating (Kapetanaki et al 2014;Banna et al 2016;Rafacz 2019). That trend is mostly associated with the consumption of fresh food products, i.e., vegetables and fruit, grown by local farmers, without artificial fertilizers or plant protection chemicals.…”

Section: Introductionmentioning

confidence: 99%

The contents of the potentially harmful elements in the arable soils of southern Poland, with the assessment of ecological and health risks: a case study

Gruszecka‐Kosowska

Baran

Wdowin

et al. 2019

Environ Geochem Health

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Agricultural soil samples were collected from the areas where edible plants had been cultivated in southern Poland. The PHE content decreased in proportion to the median value specified in brackets (mg/kg d.m.) as follows: Zn (192) [ Pb (47.1) [ Cr (19.6) [ Cu (18.8) [ Ni (9.91) [ As (5.73) [ Co (4.63) [ Sb (0.85) [ Tl (0.04) [ Cd (0.03) [ Hg (0.001) [ Se (\ LOQ). No PHE concentrations exceeded the permissible levels defined in the Polish law. The PHE solubility (extracted with CaCl 2) in the total concentration ranged in the following order: Fe (3.3%) [ Cd (2.50%) [ Ni (0.75%) [ Zn (0.48%) [ Cu (0.19%) [ Pb (0.10%) [ Cr (0.03%). The soil contamination indices revealed moderate contamination with Zn, ranging from uncontaminated to moderately contaminated with Pb, and, practically, no contamination with other PHEs was identified. The ecological risk indices revealed that soils ranged from uncontaminated to slightly contaminated with Zn, Pb, As, Cu, and Ni. The PCA indicated natural sources of origin of Co, Cu, Hg, Sb, Zn, Cr, and Pb, as well as anthropogenic sources of origin of Cd, Ni, As, and Tl. The human health risk assessment (HHRA) for adults and children decreased in the following order of exposure pathways: ingestion [ dermal contact [ inhalation of soil particles. The total carcinogenic risk values for both adults and children were at the acceptable level under residential (1.62E-05 and 6.39E-05) and recreational scenario (5.41E-06 and 2.46E-05), respectively, as well as for adults in agricultural scenario (1.45E-05). The total noncarcinogenic risk values for both adults and children under residential scenario (1.63E-01 and 4.55E-01, respectively), under recreational scenario (2.88E-01 and 6.69E-01, respectively) and for adults Electronic supplementary material The online version of this article (

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Section: Introductionmentioning

confidence: 99%

The contents of the potentially harmful elements in the arable soils of southern Poland, with the assessment of ecological and health risks: a case study

Gruszecka‐Kosowska

Baran

Wdowin

et al. 2019

Environ Geochem Health

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“…Regulatory actions from governments and increased efforts from industry and civil society will be necessary to break these vicious cycles (Roberto et al, 2015; Swinburn et al, 2015). Critical social marketers (Gordon, 2011) and those calling for a shift in focus to upstream behavior change propose measures such as restricting the marketing of unhealthy food to children, making healthier food more affordable, for example, through subsidies on fruit and vegetables, and making less healthy food more expensive by using taxes, for example, on sugary drinks (Hawkes et al, 2015; Kapetanaki, Brennan, & Caraher, 2014; Kleinert & Horton, 2015; Wymer, 2010). WHO (2010) published a set of guidelines to help policy makers regulate the marketing of food and drink products to children.…”

Section: Introductionmentioning

confidence: 99%

Social Marketing for Social Change

Wood

2016

Social Marketing Quarterly

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This article explores the role of social marketing in achieving health equality and social change in the context of obesity, one of the most serious global public health issues we face today. Social marketing has traditionally taken a downstream focus, targeting individuals to change their behavior. This article takes a critical perspective, supporting moves toward upstream social marketing and applying a socioecological model to social marketing theory. At the macrolevel, the marketing activities of some companies and social–economic environment mean it is difficult for some consumers to make healthy choices—for example, food and drink. At the microlevel, there is robust evidence parenting style and quality of preschool education during the critical early years’ period of child development profoundly influences long-term health and life outcomes. Ecological models enable social marketers and policy makers to understand which interventions are likely to reduce inequality through sustainable, holistic positive behavior change compared with short-term, issue-based programs.

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“…A Greek study highlighted that young students living alone and leading their own household have a more unhealthy diet than those who live together with their parents (Papadakia et al 2007). Kapetanaki and his co-authors (Kapetanaki et al 2014) found that Greek young adults aged 18-24 adopted unhealthier nutritional habits after enrolment. Using a qualitative research method (focus group interviews) the researchers highlighted the motivations for healthy eating-good health, appearance and psychological consequences-and the barriers-lack of time, fast-food availability and taste, peer pressure, lack of knowledge and lack of family support.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Eating styles of young females in Azerbaijan

Keller

Dernóczy-Polyák

Alasgarova

2019

Int Rev Public Nonprofit Mark

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An epidemic of twenty-first century is overweight and obesity which is a consequence of inappropriate eating habits and sedentary lifestyle. Relying on statistical data overweight and obesity is a serious problem for young people, since the ratio of obese young people (below 35) is constantly increasing in the developed regions of the world. In an empirical research 419 adult females between 24 and 38 were questioned. The aim of the research was to segment Azerbaijan females belonging to Generation Y based on their eating behaviour. In order to measure eating behaviour the shorter version of Three Factor Eating Questionnaire (TFEQ-R 18) including 18 items was used. Relying on the results three main consumer groups can be distinguished, namely functional eaters (36.3%), conscious eaters (27.2%) and emotional and hedonic eaters (36.5%). Functional eaters have average level of income and bachelor degree. They are typically single. They do moderate physical activity and have normal weight based on their BMI. Conscious eaters have high level of income (over the average) and bachelor or master degree. The ratio of married and single women is almost the same among them. They do regularly sport, mainly once a week, or at least three times a week. They can be characterized by underweight or normal body weight. Emotional and hedonic eaters have low income level and associate or bachelor degree. They are single. They follow sedentary lifestyle; none of them do high level of physical activity and they have problems with their weight (overweight or obesity). Segmenting customers based on their eating styles are really useful for health sector, especially doctors, dietetics and psychologists since they can plan their assortment based on customers' needs or plan a personal diet.

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Social marketing and healthy eating: findings from young people in Greece

Abstract: This is the accepted version of the paper.This version of the publication may differ from the final published version. Permanent repository link:

Cited by 18 publications

References 75 publications

The contents of the potentially harmful elements in the arable soils of southern Poland, with the assessment of ecological and health risks: a case study

The contents of the potentially harmful elements in the arable soils of southern Poland, with the assessment of ecological and health risks: a case study

Social Marketing for Social Change

Eating styles of young females in Azerbaijan

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