Social marketing and nutrition education: Inappropriate or misunderstood?

Lefebvre, R. Craig; Lurie, Deborah; Goodman, Laura Saunders; Weinberg, Linda; Loughrey, Kathleen A.

doi:10.1016/s0022-3182(12)80809-0

Cited by 20 publications

(5 citation statements)

References 8 publications

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“…Adapting science and achieving meaningful behaviour change is a serious challenge for any health promotion programme. Social marketing is an approach that may be applied to the promotion of healthy eating, whereby programmes are directed at target groups in the population based on their differing attitudes, beliefs, motivations and behaviour 4 . Thus, in order to change the dietary behaviour of any population, it is important to take into consideration the motivations for food choice within that population.…”

mentioning

confidence: 99%

Motivations for fruit and vegetable consumption in the UK Women's Cohort Study

Pollard

Greenwood

Kirk

et al. 2002

Public Health Nutr.

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Background: Despite recommendations to increase fruit and vegetable consumption within the UK population, intakes are still too low. In order to stimulate dietary behaviour change the determinants of food choice need to be explored. Objectives: To investigate how the priorities of high consumers of fruit and vegetables differ from those of low consumers, with respect to food choice motivations, and to identify what value high and low consumers place on different aspects of food choice behaviour. Design: A 4-day food diary and a questionnaire, including The Food Choice Questionnaire (FCQ) and a measure of Stage of Change (SOC) for fruit and vegetable consumption, were administered to subjects. Motivation scores from the FCQ were compared with fruit and vegetable intake and SOC data. Subjects: Nine hundred and ninety-eight females, aged 35 -69 years, participating in the UK Women's Cohort Study. Results: In a multiple linear regression model, including age, education level and all FCQ motivations, the strongest motivations specifically affecting fruit and vegetable intake were health and natural content. It was found that, for a one point increase (measured on a scale of 0-4) in health and natural content scores, fruit and vegetable consumption increased by 1.11 portions (95% confidence interval (CI) 0.5-1.7) and 0.84 portions (95% CI 0.4-1.3), respectively ðP , 0:01Þ: The SOC evaluation showed significant associations with portions of fruit and vegetables consumed ðP , 0:01Þ: Women whose SOC was classed as maintenance phase were found to score higher on health, natural content, weight control and ethical concern factors ðP , 0:01Þ: These women also scored lower on convenience questions ðP , 0:01Þ: Conclusion: In this particular group of women the most important motivating factors for food choice, within the high fruit and vegetable consumers, were health and natural content of the food.

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confidence: 99%

Motivations for fruit and vegetable consumption in the UK Women's Cohort Study

Pollard

Greenwood

Kirk

et al. 2002

Public Health Nutr.

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“…16 It provides for knowing the consumer's perspective before starting the strategy design. 17 The topics assessed during audience analysis for a diabetes program could include ethnicity, acculturation, religion, patterns of decision making, reason for seeking care, beliefs about the problem, current diet, food preparation practices, the meaning of food in patients' lives, 5 perception of diabetes, attitudes, readiness to change, empowerment, personal interests, values, and goals. Some examples of audience analysis for diabetes follow.…”

Section: Phases 2-4: Formative Researchmentioning

confidence: 99%

Use of Social Marketing to Develop Culturally Innovative Diabetes Interventions

Thackeray¹,

Neiger²

2003

Diabetes Spectrum

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Diabetes continues to increase in magnitude throughout the United States and abroad. It is expected to increase by 165% from 2000 to 2050. Diabetes poses a particular burden to those in ethnic minority populations. African Americans, Hispanics, and American Indians are more likely to be affected by diabetes, to be less active in health-promoting behavior, and to have fewer resources to address related complications compared with whites. Because diabetes disproportionately affects ethnic minorities in the United States, it is imperative that interventions be tailored to these audiences. To develop effective interventions, program developers must identify an audience-centered planning process that provides a foundation for culturally innovative interventions. Social marketing efforts in both domestic and international settings have been successful at improving the lives and health status of targeted individuals and communities. This article describes how the social marketing process can be used to create interventions that are culturally innovative and relevant. The Social Marketing Assessment and Response Tool (SMART) model is used to establish a relationship between social marketing and culturally specific interventions. The model incorporates a systematic and sequential process that includes preliminary planning; audience, channel, and market analyses; materials development and pretesting; implementation; and evaluation. Diabetes interventions that are developed and implemented with this approach hold promise as solutions that are more likely to be adopted by targeted audiences and to result in the desired health status changes.

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“…Health communicators can look to Latino-targeted media outlets, such as magazines, to identify strategies that may elevate the intrinsic interest in a health message as well as the effectiveness of health communiqués directed to Latino audiences (Clayman et al, 2010; Duerksen et al, 2005; Johnson-Taylor, LYaroch, Krebs-Smith, & Rodgers, 2007; Klohe-Lehman et al, 2006; Lefebvre, Lurie, Goodman, Weinberg, & Loughrey, 1995). The Latino population reads, on average, 12.7 magazine issues per month, compared with 11.6 for the total U.S. population (U.S.…”

Section: Introductionmentioning

confidence: 99%

Applying Common Latino Magazine Cover Line Themes to Health Communications

Delaney

Barrios

Lozada

et al. 2016

Hispanic Journal of Behavioral Sciences

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This study aimed to describe strategies used in magazine cover lines to capture the attention of Latino consumers. A content analysis of cover lines ( n = 581) from six top-selling Latino women’s and parenting magazines ( n = 217 issues) sold in the United States identified 12 common themes: great/inspiring, beauty/health, bad/negative, love/passion, family/protective, strength/power, daring, informative/how-to, newness/uniqueness, improve/organize, happiness/fun, and easy/simple, with the first seven being unique to Latino-targeted magazines. Theses unique themes may be related to certain Latino cultural constructs, such as familismo, machismo, and respeto. Cover lines for nutrition education information mini-magazines were written using the strategies identified in the content analysis, then cognitive tested with 112 Spanish-speaking Latino parents. Parents felt the cover lines matched the guide content, were attention grabbing and catchy, and would motivate parents to read the mini-magazine. Findings can assist health communicators in creating brief Latino-targeted messages that are culturally responsive and capture reader interest.

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Social marketing and nutrition education: Inappropriate or misunderstood?

Cited by 20 publications

References 8 publications

Motivations for fruit and vegetable consumption in the UK Women's Cohort Study

Motivations for fruit and vegetable consumption in the UK Women's Cohort Study

Use of Social Marketing to Develop Culturally Innovative Diabetes Interventions

Applying Common Latino Magazine Cover Line Themes to Health Communications

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