Social media: A new vehicle for city marketing in China

Zhou, Leocadia; Wang, Tao

doi:10.1016/j.cities.2013.11.006

Cited by 154 publications

(101 citation statements)

References 7 publications

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“…Social media has been studied with a view to assessing its impact on collecting market information (Baur 2016), behavioural mining (Bulut and Dogan 2017;Manca et al 2015), analysing political developments (Boerman and Kruikemeier 2016;Lee et al 2015), cocreation (Cheung and To 2016;See-To and Ho 2014) and co-promotion (Zhou and Wang 2014). Like other technologies, social media can facilitate social change and changes in business practices.…”

Section: Social Media and Acculturationmentioning

confidence: 99%

The Impact of Social Media on Consumers’ Acculturation and Purchase Intentions

et al. 2017

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Social media has emerged as a significant and effective means of assisting and endorsing activities and communications among peers, consumers and organizations that outdo the restrictions of time and space. While the previous studies acknowledge the role of agents of culture change, it largely remains silent on the role of social media in influencing acculturation outcomes and consumption choices. This study uses self-administered questionnaire to collect data from 514 Turkish-Dutch respondents and examines how their use of social media affects their acculturation and consumption choices. This research makes a significant contribution to consumer acculturation research by showing that social media is a vital means of culture change and a driver of acculturation strategies and consumption choices. This study is the first to investigate the role of social media as an agent of culture change in terms of how it impacts acculturation and consumption. The paper discusses implications for theory development and for practice.

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Section: Social Media and Acculturationmentioning

confidence: 99%

The Impact of Social Media on Consumers’ Acculturation and Purchase Intentions

et al. 2017

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“…Additionally, using social networking sites strengthen the bond with the audience through its active presence by providing information, addressing questions, and responding to comments (Hsu, 2012). Besides, Zhou and Wang (2014) acknowledge social media as having a participative, interactive, open and transparent nature. This nature also assures constant interest of the visitors, and enhances the visitor knowledge beforehand to reduce risks of an experiential museum product for the first time visitors.…”

Section: Museums In Social Mediamentioning

confidence: 99%

A Social Media Framework of Cultural Museums

Özdemir¹,

Çelebi²

2017

Advances in Hospitality and Tourism Research (AHTR)

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Museums are regarded as cultural products and the core attractions of a destination that offer cultural, historical and artistic possessions for locals as well as tourists. Technological developments in communication have also contributed to the museum pre-, onsite and postexperience of visitors. Thereby, social media enables the museums to extend their networks also on an international basis with up-to-date and credible information about current researches, special events, new exhibitions, excavations in process, and promotional activities. In this sense, this study demonstrates how social media is used by the museums through a research about the Facebook accounts of 10 well-known international museums. Thus, a 32-category framework is created based on the performances of each social media account eventually, this research provides insights into creation of an effective social media account with the emphasis on certain categories' role to draw and maintain the interest of followers.

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“…The access available to smog information channels in rural areas is not always in agreement with those available in cities, where most people have access to a range of electronic devices such as smart phones and tablets. Therefore, residents from urban areas have more convenient access to smog information through media channels such as social networks and/or blogs [17,18]. In an effort to make smog information more available and people's recognition of smog more comprehensive, more needs to be done including more propaganda activities from the government at all levels, and The access available to smog information channels in rural areas is not always in agreement with those available in cities, where most people have access to a range of electronic devices such as smart phones and tablets.…”

Section: Avenues For Accessing Smog Informationmentioning

confidence: 99%

A Questionnaire Case Study to Investigate Public Awareness of Smog Pollution in China’s Rural Areas

Jiang

Hiltunen

et al. 2016

Sustainability

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Abstract:Smog pollution is one of China's most pressing public health issues today and has therefore received significant attention worldwide. Not only cities but also villages in China are suffering from smog pollution, especially since 2013. However, there is limited information available about public awareness on smog pollution in China, especially for where it concerns the residents living in villages. Based on a questionnaire survey, this study aims to help fill this gap. The results of the study show that the income of the majority of respondents comes from working in the city, accounting for 31.6% of the total income. The percentages for respondents related to access to smog information from various channels are as follows: TV (28.5%), radio (24.2%), neighbors (13.5%), Internet (9.8%), newspapers (8.3%) and others (7.8%). As for attitudes regarding the severity degree and main cause of smog pollution, most respondents (33.7%) thought smog pollution in villages was somewhat severe, while 26.3% agreed that the main contributor to smog pollution was industrial emissions, followed by coal burning at power plants (20.9%) and vehicle emissions (17.7%). The results also indicate that most of the respondents were satisfied with the government's performance in terms of smog control. However, 67.9% of respondents indicated they would remain silent and not intervene when confronted by an activity that causes smog pollution. This study can help to improve an understanding of public awareness regarding smog pollution in China's rural areas and thereby activate positive public participation in smog pollution prevention and management in the search for sustainable development.

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Social media: A new vehicle for city marketing in China

Cited by 154 publications

References 7 publications

The Impact of Social Media on Consumers’ Acculturation and Purchase Intentions

The Impact of Social Media on Consumers’ Acculturation and Purchase Intentions

A Social Media Framework of Cultural Museums

A Questionnaire Case Study to Investigate Public Awareness of Smog Pollution in China’s Rural Areas

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