“…In general, they concentrated on measures of consumer innovativeness and its dimensions, the identification of innovative groups, the influence of innovativeness on product or service purchases, etc. (Kamboj & Sharma, 2022, Flores & Jansson, 2021, Huang & Cheng, 2022, Eryiğit, 2020, Tanrıkulu, 2022, Yordanova, 2018, Kim et al, 2017, Hong et al, 2017, Raskovic et al, 2016, Koschate-Fisher et al, 2017, Zhang & Hou, 2016, Zhang & Hou, 2017, Hong et al, 2017, Morton et al, 2016, Truong et al, 2016, Filova, 2015, Persaud & Schillo, 2016, Quoquab et al, 2016, Robinson & Leonardt, 2016, Kaushik & Rahman, 2014, Jin et al, 2016 sensory innovative consumers differantiate in terms of their ethnicity, adopting innovation behavior, demographic variables, attitudes and other factors (Venkatraman & Price, 1990). Thus, it is acceptable to argue that cognitive and sensory innovators have distinct purchasing behaviour.…”