2022
DOI: 10.1111/ijcs.12848
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Social media adoption behaviour: Consumer innovativeness and participation intention

Abstract: With the emergence of social media, the trends of selfies have become common across various social networking platforms as a distinctive way of self‐presentation. It has aroused the interest of various scholars to comprehend the consumer adoption behaviour for social media. Thus, built on the innovation diffusion theory (IDT) and theory of planned behaviour (TPB) perspective, this paper developed a model to empirically test whether and how critical factors of consumer selfie‐posting behavioural intention on so… Show more

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Cited by 16 publications
(14 citation statements)
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References 152 publications
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“…Consumers who have not yet used the service system can adopt new service systems by referencing close environments, and thus, the likelihood of non-users becoming regular users of the service system. Based on the literature another important and effective tool for behavioral intention is consumer innovativeness (e.g., Kim et al, 2017;Kamboj & Sharma, 2022). However, in this study consumer innovativeness had no significant effect on service system non-users' behavioral intentions.…”
Section: Discussionmentioning
confidence: 58%
“…Consumers who have not yet used the service system can adopt new service systems by referencing close environments, and thus, the likelihood of non-users becoming regular users of the service system. Based on the literature another important and effective tool for behavioral intention is consumer innovativeness (e.g., Kim et al, 2017;Kamboj & Sharma, 2022). However, in this study consumer innovativeness had no significant effect on service system non-users' behavioral intentions.…”
Section: Discussionmentioning
confidence: 58%
“…Researchers have successfully applied the TPB model to predict behavioral intentions and actual behavior across several fields in various contexts. In the hedonic context, TPB has been used to study the behavior of luxury purchase intention (Jain, 2020), purchase intention of cruelty-free cosmetics (Grappe et al, 2021), social media adoption (Kamboj and Sharma, 2023), etc. TPB has also been used to explain continuance and reuse intention in various settings like e-services delivery (Gupta et al, 2020), omnichannel shopping (Chang and Geng, 2022), reusable product consumption (Lin et al, 2022), etc.…”
Section: Theory Of Planned Behaviormentioning
confidence: 99%
“…In general, they concentrated on measures of consumer innovativeness and its dimensions, the identification of innovative groups, the influence of innovativeness on product or service purchases, etc. (Kamboj & Sharma, 2022, Flores & Jansson, 2021, Huang & Cheng, 2022, Eryiğit, 2020, Tanrıkulu, 2022, Yordanova, 2018, Kim et al, 2017, Hong et al, 2017, Raskovic et al, 2016, Koschate-Fisher et al, 2017, Zhang & Hou, 2016, Zhang & Hou, 2017, Hong et al, 2017, Morton et al, 2016, Truong et al, 2016, Filova, 2015, Persaud & Schillo, 2016, Quoquab et al, 2016, Robinson & Leonardt, 2016, Kaushik & Rahman, 2014, Jin et al, 2016 sensory innovative consumers differantiate in terms of their ethnicity, adopting innovation behavior, demographic variables, attitudes and other factors (Venkatraman & Price, 1990). Thus, it is acceptable to argue that cognitive and sensory innovators have distinct purchasing behaviour.…”
Section: Relationships Between Consumer Innovativeness and Shopping S...mentioning
confidence: 99%
“…The primary objective of this study is to understand how these two creative consumer groups differ in their purchase preferences. There are many studies in the literature investigating the relationship between innovativeness and consumer purchasing behavior (Kamboj & Sharma, 2022, Wang, Xu & Liu, 2022, Huang & Cheng, 2022, Tanrikulu, 2022, Seyed Esfahani & Reynolds, 2021, Rahman, Fung & Chen , 2020, Sestino, Amatulli & Guido, , 2021, Flores & Jansson, 2021, Sun, Weng & Liao, 2019, Yordanova, 2018. In these studies, the general relationship between consumer inventiveness and the behavior of adopting and acquiring new items was examined.…”
Section: Introductionmentioning
confidence: 99%