Social media adoption by women entrepreneurial small businesses

Alhakimi, Wail; Albashiri, Sumaya

doi:10.1108/apjie-03-2023-0060

Cited by 3 publications

(1 citation statement)

References 45 publications

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“…Keterlibatan kepuasan pelanggan digunakan untuk mengetahui seberapa besar kontribusinya dalam meningkatkan minat pembelian pelanggan. Jika konsumen tertarik pada produk atau layanan yang diberikan, mereka cenderung lebih tertarik untuk melakukan pembelian (Alhakimi and Albashiri, 2023); Anwar, and Zhiwei (2023). Minat beli mengacu pada kecenderungan konsumen untuk melakukan berbagai langkah sebelum melakukan pembelian.…”

Section: Pendahuluanunclassified

Kepuasan Pelanggan Terhadap Minat Beli Ulang Pelanggan Pada Toko Zee Thrift Lamongan

Faizah,

Hakim,

Rosiawan

2023

manajemen-dirgantara

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Customer satisfaction can provide benefits, including the relationship between the company and consumers to come back for repeat purchases, and can also form word of mouth recommendations that are profitable for the company. One of them is the retail business, which is a business of distributing goods and services at the final level, which will be directly enjoyed by consumers. The more competitors, the more companies are required to be able to see every opportunity and develop strategies to be able to provide maximum customer satisfaction. This study aims to determine the effect of customer satisfaction on customer repurchase interest. The population in this study were customers at Zee Thrift Lamongan. The sample in this study were 100 respondents using purposive sampling method. The study used primary data by distributing questionnaires to respondents. The data analysis technique uses descriptive analysis and simple linear regression analysis using software tools used in research is SPSS. The results of this study prove that there is an effect of customer satisfaction on repurchase interest at the Zee Thrift Lamongan store.

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Section: Pendahuluanunclassified

Kepuasan Pelanggan Terhadap Minat Beli Ulang Pelanggan Pada Toko Zee Thrift Lamongan

Faizah,

Hakim,

Rosiawan

2023

manajemen-dirgantara

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Frugal innovation in women-led family businesses in rural communities

Sánchez-Medina,

Ramírez-Altamirano,

´Reyes-Santiago

et al. 2024

APJIE

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Purpose The purpose of this paper is to identify a useful taxonomy of frugal innovation (FI) applied to women-led family businesses in rural communities in Oaxaca, Mexico when confronted with disruptive situations such as the recent COVID-19 pandemic, thus achieving a greater understanding of FI in this context to provide these businesses with strategies that allow them to face crises more effectively. Design/methodology/approach The study was cross-sectional and quantitative. A scale was developed and applied to 160 family businesses run by women and located in four rural communities in Oaxaca, Mexico. A review of the literature from the period of 2018–2024 made it possible to identify the essential characteristics of FI. Findings Through an exploratory factorial analysis, four types of FIs were identified: new production and marketing models, new methods of operation, new financing methods and new organizational methods. Using a discriminant analysis to establish the functionality of the identified FIs, the authors found that shifting to new financing and organizational methods was more important for the survival of family businesses in times of crisis. Originality/value This study highlights the forms of FI that develop in small family businesses led by women; this is important for the survival of the family and the business. The research highlights innovation challenges and opportunities for women entrepreneurs in the global south.

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The Future of Social Media Entrepreneurship in Business for Women Entrepreneurs

Nawar,

Zaman,

Zahir

et al. 2024

Cases on Social Media and Entrepreneurship

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This research explores how social media transforms women's entrepreneurship, examining its impact on networking, information gathering, and crowdfunding. Assessing advantages, disadvantages, and global potential, it addresses challenges and growth strategies. Acknowledging rapid social media growth, especially on platforms like Facebook and Instagram, the study delves into technology's role, emphasizing underdeveloped countries. It investigates challenges for rural women, proposing strategies for business expansion. The study emphasizes the future of social media entrepreneurship for women, highlighting creativity, productivity, and overcoming societal barriers. Practical applications include guidance for female entrepreneurs, aiding organizations in promoting women in business. The mixed-methods approach, despite limitations, contributes valuable insights to the evolving field.

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Social media adoption by women entrepreneurial small businesses

Cited by 3 publications

References 45 publications

Kepuasan Pelanggan Terhadap Minat Beli Ulang Pelanggan Pada Toko Zee Thrift Lamongan

Kepuasan Pelanggan Terhadap Minat Beli Ulang Pelanggan Pada Toko Zee Thrift Lamongan

Frugal innovation in women-led family businesses in rural communities

The Future of Social Media Entrepreneurship in Business for Women Entrepreneurs

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