Social Media Analytics for Non-Governmental Organizations

Li, Shanghao; Chiu, Dickson K.W.; Kafeza, Eleanna; Ho, Kevin

doi:10.4018/978-1-6684-5959-1.ch013

Cited by 9 publications

References 50 publications

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Analytics of motivational factors of educational video games: LDA topic modeling and the 6 C’s learning motivation model

Chen,

Xie,

Chiu

2024

Educ Inf Technol

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This research studies the motivational factors used in educational video games through the lens of 6 C’s learning motivation model with text mining of the players’ reviews and comments. This research seeks to offer insight for game producers and educational institutions to investigate the effectiveness of these motivators for increasing player motivations and thus improving the quality of learning. Sentiment analysis and LDA topic modeling were used to analyze reviews of five selected video games on the Steam platform. The 6 C’s Learning Motivation Model guided text mining to analyze the motivational factors used in the games and how they contribute to user learning. The effectiveness of these motivational factors was discussed in conjunction with categorized text mining. Results show that the major motivation factors of educational games are ‘construction meaning’, ‘challenge’, and ‘control’ in the 6 C’s learning motivation model. Among them, users focus on whether the game’s content meets their interests and the construction of the educational meaning of the game. The advantage of control, a high degree of motivational factor in video games, may turn out to be a factor that leads to user churning when the game is not interesting or attractive enough. Previous educational game research seldom involved a large sample size for generalizable findings. In addition, this research extends the application of the 6 C’s learning motivation model to the digital educational gaming arena, providing a novel player-centric perspective. Based on the results, we provide recommendations and design considerations for educational game developers to enhance players’ experience and motivations.

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Analytics of motivational factors of educational video games: LDA topic modeling and the 6 C’s learning motivation model

Chen,

Xie,

Chiu

2024

Educ Inf Technol

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Youth marketing development of special libraries in the digital era: viewpoint from the Taste Library with 7Ps marketing mix

Kwan¹,

Chan²,

Chiu³

2023

LHT

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PurposeIn the 21st century, libraries are experiencing a significant decline in users due to shifting reading habits and the impact of technology, necessitating library transformation and a heightened emphasis on library marketing. Special libraries, in particular, rely heavily on patrons for survival, often due to their private ownership and limited resources. This paper aims to discuss the aforementioned objectives.Design/methodology/approachThis paper examines the Taste Library, a special library in Hong Kong, and analyzes its current practices based on an interview with its founder, website content, and social media presence. The 7Ps Marketing Mix model is employed to assess the strengths and weaknesses of the library's current market position.FindingsThe Taste Library's existing practices exhibit limitations in attracting young patrons. To address this issue, we propose marketing strategies focused on enhancing social network presence, offering digitized content, and engaging in school outreach.Practical implicationsBy concentrating on youth marketing, this study offers valuable insights for special libraries in developing strategic plans for transitioning and maintaining sustainability.Originality/valueFew studies concentrate on marketing small special libraries, particularly in the East, within today's digitized economy.

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Social media analytics for academic music library: a case study of CUHK center for Chinese Music Studies

Xue,

Yao,

et al. 2024

LHT

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PurposeWith the rapid development of social media, many organizations have begun to attach importance to social media platforms. This research studies the management and the use of social media in academic music libraries, taking the Center for Chinese Music Studies of the Chinese University of Hong Kong (CCMS) as a case study.Design/methodology/approachWe conducted a sentiment analysis of posts on Facebook’s public page to analyze the reaction to the posts with some exploratory analysis, including the communication trend and relevant factors that affect user interaction.FindingsOur results show that the Facebook channel for the library has a good publicity effect and active interaction, but the number of posts and interactions has a downward trend. Therefore, the library needs to pay more attention to the management of the Facebook channel and take adequate measures to improve the quality of posts to increase interaction.Originality/valueFew studies have analyzed existing data directly collected from social media by programming based on sentiment analysis and natural language processing technology to explore potential methods to promote music libraries, especially in East Asia, and about traditional music.

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Social Media Analytics for Non-Governmental Organizations

Cited by 9 publications

References 50 publications

Analytics of motivational factors of educational video games: LDA topic modeling and the 6 C’s learning motivation model

Analytics of motivational factors of educational video games: LDA topic modeling and the 6 C’s learning motivation model

Youth marketing development of special libraries in the digital era: viewpoint from the Taste Library with 7Ps marketing mix

Social media analytics for academic music library: a case study of CUHK center for Chinese Music Studies

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