Social Media Analytics in Operations and Supply Chain Management: Opportunities, Challenges, and Paradoxes

Kinra, Aseem; Siekmann, Fabian; Kotzab, Herbert

doi:10.1007/978-3-031-04063-4_10

Cited by 3 publications

(3 citation statements)

References 92 publications

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“…A growing body of research in OM focuses on using data‐driven approaches and machine learning techniques on unstructured data to extract valuable information on various OM‐relevant topics (Mišić and Perakis, 2020), including performance measurement (Nudurupati et al., 2022), supply chain management (Duong et al., 2022; Kinra et al., 2022; Swink et al., 2022), demand forecast (Punia et al., 2020), and new product development (Mallick & Schroeder, 2005). In particular, researchers pay attention to the interaction between companies and social media (Chan et al., 2016; Gour et al., 2022; Huang et al., 2020).…”

Section: Related Literature Theoretical Framework and Hypothesis Deve...mentioning

confidence: 99%

Provision of helpful review videos: Effects of video characteristics on perceived helpfulness

Park

Lee

Doosti

et al. 2023

Production and Operations Management

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With the rapid growth and popularity of YouTube, an increasing number of consumers rely on online product review videos to obtain product-related information. As the provision of online review videos grows and consumers increasingly rely on them for their purchase decisions, understanding factors that contribute to the perceived helpfulness of video reviews becomes critical for video review management. This paper examines how various visual and vocal characteristics of online review videos are associated with the perceived helpfulness of videos. We collect detailed observational data on 13,840 electronic product review videos posted on YouTube and employ video content analysis, speech recognition, and natural language processing techniques to extract the visual and vocal characteristics of review videos. By using econometric models, we find that the increase in visual stimulation, captured by brightness and visual dynamics, increases the perceived helpfulness of reviews. In addition, featuring reviewers' faces in review videos increases the perceived helpfulness of videos. Consumers also perceive review videos in which reviewers express more positive facial emotions as more helpful. Furthermore, lower voice pitch and faster speech rates are associated with higher perceived helpfulness of reviews. To complement the empirical analysis and further isolate the causal effects of review brightness and pitch, we conduct controlled experiments. Overall, the findings can facilitate the management and operation of online review videos for product reviewers, businesses, review platforms, and consumers. In particular, the findings provide direct and actionable guidance to content generators who aim to create more helpful product reviews.

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Section: Related Literature Theoretical Framework and Hypothesis Deve...mentioning

confidence: 99%

Provision of helpful review videos: Effects of video characteristics on perceived helpfulness

Park

Lee

Doosti

et al. 2023

Production and Operations Management

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“…Information technology and supply chain systems affect the operational, economic, and environmental performance of the company which directly impacts the company's profitability (Hajoary & Akhilesh, 2021). Circular economy and advanced technological stages generate productivity benefits in terms of profit (Kinra et al, 2022). The company's stock prices, share of the market, and the returns of the company are also increased (Kouhizadeh, 2021).…”

Section: Organizational Performancementioning

confidence: 99%

“…Side by side, the collaboration of producer, suppliers, and customers are also essential to achieve these targets. Kinra et al (2022) discussed the integration of technology with a circular economy to build trust, visibility, reliability, and traceability, among all stakeholders. Furthermore, environmental management and protection can also be managed effectively and their use in the agricultural supply chain can enhance production via recovery and recycling processes, making processes effective and environmentally friendly (Tang et al, 2022).…”

Section: Introductionmentioning

confidence: 99%

Studying the Relationship between Block Chain Technology and Circular Economy Dimensions from Production Aspect and Its Association with Organizational Performance: A Case Study of Pakistani Firms

Batool

Wang³

2023

ABAC J

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Blockchain technology and the circular economy are two distinct concepts, which together can serve the economy and businesses in a better way. This research focused on exploring the relationship between blockchain technology and circular economy components from the production aspect to increase organizational performance in Pakistan. The 302 observations were collected from Pakistani companies of different nature of work. A purposive sampling method and closed-question questionnaire were adopted for the collection of data. The PLS-SEM (4.0) method was utilized for analysis purposes. The results point toward blockchain technology’s positive effects on circular economy practices. Overall, blockchain technology shows an affirmative impact on green design (GD), green manufacturing (GM), and recycling and remanufacturing (RR) in Pakistan. However, the association between recycling and remanufacturing, environmental performance, and economic performance was not supported. It can be concluded that adopting the practices of the circular economy can significantly improve business operations in terms of financial and environmental performance. It is recommended that businesses should incorporate blockchain technology along with the practices of circular economy in manufacturing systems for achieving long-term goals.

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Transforming Supply Chain Traceability with Big Data Analytics and Metaverse Technology: Opportunities and Challenges

Vyas,

Pal Thethi,

Parvez

et al. 2023

2023 3rd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE)

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Social Media Analytics in Operations and Supply Chain Management: Opportunities, Challenges, and Paradoxes

Cited by 3 publications

References 92 publications

Provision of helpful review videos: Effects of video characteristics on perceived helpfulness

Provision of helpful review videos: Effects of video characteristics on perceived helpfulness

Studying the Relationship between Block Chain Technology and Circular Economy Dimensions from Production Aspect and Its Association with Organizational Performance: A Case Study of Pakistani Firms

Transforming Supply Chain Traceability with Big Data Analytics and Metaverse Technology: Opportunities and Challenges

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