Social media and breastfeeding: an Instagram study

Abstract

Background: Human milk has many proven benefits but breastfeeding rates are far below the desired optimal level. Social media plays an important role in accessing information and advice on health-related issues. There are several studies investigating how the social media has an impact on the community about health-related issues and decisions. We aimed to reveal how much Instagram has touched on breastfeeding and related contents about infant feeding. 
 Material and Method: This is a descriptive cross-sectional study. We surveyed on Turkish Instagram accounts which only share about children health and diseases between June 2018 and January 2019. We searched the hashtags about child health and infant feeding and we enrolled the accounts that have more than 1000 followers. The obtained data were analyzed by SPSS 16.0 for Windows. The significancy level was accepted as p