Social media and cookies: challenges for online privacy

Pierson, Jos; Heyman, Rob

doi:10.1108/14636691111174243

Cited by 20 publications

(12 citation statements)

References 14 publications

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“…Personalization of advertisements utilizing the internet is made possible by cookies technology. The basic function of cookies is to allow the server or site manager to have a memory that will recognize users and their previous activity on the website concerned (Piersen and Heyman 2011). The information collected by cookies can be in the form of user names, to more specific data such as user movements on the internet (history) (Gerdman and Nordqvist, 2017).…”

Section: Introductionmentioning

confidence: 99%

The Effect of Perceived Ads Personalization Toward Online Impulse Buying Tendency with Mediating and Moderating Variables, Evidence from Indonesian Millennial E-Commerce Customers

Christian¹,

Karissa²,

Handoyo³

et al. 2021

KINERJA

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E-commerce business grows over time and has changed retail business behavior all over the world. To expand, e-commerce uses ads personalization to study customer needs and track customer behavior. This study aims to analyze the effect of perceived ads personalization towards online impulse buying tendency. The research model hypothesized the effect of perceived ads personalization towards online impulse buying tendency. The mediating variables in this study are perceived novelty, privacy concerns, advertising value, perceived relevance, creepiness, affective reactance, and attitudes towards ads. The study also used a moderating variable of purchasing frequency to distinguish how effective personalized advertising is in groups that are classified as high and the low-frequency buyer on e-commerce. This study using quantitative research methods with PLS-SEM data analysis. Respondents were taken by purposive sampling on millennial social media users in Jabodetabek. The results showed that perceived advertising personalization had a positive effect on perceived novelty, privacy concern, advertising value, perceived relevance, and creepiness. Furthermore, this study found perceived novelty, advertising value, and perceived relevance have a positive effect on attitudes towards ads. Creepiness indicates a positive effect on affective reactance, while privacy concern and affective reactance have a negative effect on attitudes towards ads. One of the findings is that attitudes towards ads had a positive impact on online impulsive buying tendency. The frequency of purchase is proven to be a moderator that weakens the influence of attitudes towards ads to online impulse buying tendency.Keywords: perceived ads personalization, perceived novelty, privacy concern, advertising value, perceived relevance, creepiness, affective reactance, attitudes toward ads, online impulse buying tendency, e-commerce

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Section: Introductionmentioning

confidence: 99%

The Effect of Perceived Ads Personalization Toward Online Impulse Buying Tendency with Mediating and Moderating Variables, Evidence from Indonesian Millennial E-Commerce Customers

Christian¹,

Karissa²,

Handoyo³

et al. 2021

KINERJA

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show abstract

“…Given the urgency of the task, users may be more likely to accept that online cookies without reading the "terms of use" or fail to customize their privacy settings since they are experiencing stress. Such actions grant the permission to collect their digital footprint via cookies, even if that outcome is not what the user intended or desired (Pierson & Heyman, 2011). Such behavior can increase the possibility and risks of data aggregation and information misuse (Mellet & Beauvisage, 2020).…”

Section: Discussionmentioning

confidence: 99%

The Effect of Acute Stress on Privacy Decision-Making

Byrne

Liu

2022

Proceedings of the Human Factors and Ergonomics Society Annual

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Internet users’ digital privacy decisions are closely connected with their level of trust of information security, privacy concern, and perceived risks and benefits of internet use. One psychological factor that may potentially alter such privacy-related behaviors is acute stress, as it has shown to influence individual’s general decision-making. The goal of this between-subject designed research is to explore whether acute stress can affect decision-making in the digital privacy domain. Additionally, other privacy-related factors that may moderate this relationship, including trust and privacy fatigue, will be examined. We expect that participants who are exposed to acute stress will have poorer privacy decision-making outcomes, which will be represented by more frequent acceptance of online cookies and default privacy settings. Moreover, this relationship is expected to be magnified among individuals with low levels of Internet trust and those with high levels of privacy fatigue.

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“…In this sector, the key role players can take motivational or corrective measures in the usage of social networking sites. This they do by determining the factors and nature of usage of social networking sites (Pierson and Heyman, 2011). Based on the knowledge of the researcher, no such study has been conducted on the factors considered imperative for the adoption of social networking sites.…”

Section: Introductionmentioning

confidence: 99%

Why do you adopt social networking sites?

Jan

2017

ITSE

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Purpose: The purpose of this paper is to investigate those factors that are associated with the adoption of social networking sites from the perspective of Muslim users residing in Malaysia. Design/methodology/approach: A complete self-administered questionnaire was collected from 223 Muslim users of social networking sites in Malaysia. Both exploratory and confirmatory factor analyses were used to sort the significant items for the constructs and to check the validity. Structural equation modelling was applied in testing the hypotheses and the fitness of the proposed model. Findings: The results of full structural model attest that technological and social factors are the most significant factors behind the adoption of social networking sites. However, this is followed by an educational factor. Among Muslim users in Malaysia, the study does not find significant influence of brand or product communication behind this adoption. Originality/value: The paper investigates those factors that are considered inevitable in the adoption of social networking sites. Invaluable findings were offered in the form of a structural model for the stakeholders of social networking sties. These findings can be used in planning and making decisions that may benefit all parties associated with it.

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Social media and cookies: challenges for online privacy

Cited by 20 publications

References 14 publications

The Effect of Perceived Ads Personalization Toward Online Impulse Buying Tendency with Mediating and Moderating Variables, Evidence from Indonesian Millennial E-Commerce Customers

The Effect of Perceived Ads Personalization Toward Online Impulse Buying Tendency with Mediating and Moderating Variables, Evidence from Indonesian Millennial E-Commerce Customers

The Effect of Acute Stress on Privacy Decision-Making

Why do you adopt social networking sites?

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